Director, Digital and Social Engagement

Posted 37ds ago

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Job Description

Director leading digital and social engagement strategy for biotechnology company Vera Therapeutics. Focusing on corporate reputation, scientific credibility, and audience engagement across multiple platforms.

Responsibilities:

  • Define and implement Vera's enterprise digital, social, and video communications vision, aligned with corporate brand, scientific milestones, and business priorities.
  • Own and evolve Vera's enterprise digital narrative, ensuring consistency across external and internal platforms while tailoring storytelling to priority audiences.
  • Serve as a strategic advisor to senior leadership on digital visibility, reputation, platform risk, and audience engagement.
  • Identify, test, and responsibly pilot emerging platforms, formats, and technologies to expand reach, relevance, and trust.
  • Lead integrated digital strategy across LinkedIn, X, YouTube, the corporate website, and emerging platforms, ensuring narrative cohesion, visual consistency, and performance optimization.
  • Build and scale Vera's YouTube presence as a strategic storytelling, education, and thought-leadership platform.
  • Develop a comprehensive video strategy across short-form, long-form, and live formats for external and internal channels.
  • Establish executive-level performance frameworks and KPIs for digital, social, and video content, tied to reputation, awareness, engagement quality, and trust.

Requirements:

  • 8+ years of progressive leadership experience in digital communications, social media, and video/content strategy, ideally within biotech, pharma, or other highly regulated environments.
  • Demonstrated success building and scaling enterprise digital or video programs, including YouTube channels, for corporate storytelling, education, or thought leadership.
  • Strong executive presence with the ability to advise senior leaders on digital reputation, platform risk, and storytelling effectiveness.
  • Proven ability to translate complex scientific or technical topics into clear, engaging, and compliant digital content.
  • Deep understanding of digital analytics, performance measurement, and audience insights.
  • Experience managing agencies and external partners at a senior level.
  • Comfort with operating in a fast-paced, matrixed, growth-stage environment.

Benefits:

  • Health insurance
  • 401(k) matching
  • Flexible working hours
  • Paid time off
  • Remote work options