Director, Digital Marketing Programs
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Job Description
Director of Digital Marketing Programs leading strategy and execution for North America marketing at F5. Focused on digital channels for pipeline growth and ROI optimization.
Responsibilities:
- Lead the vision, priorities, and operational model of the North America Regional Demand Centre with a digital-first mindset.
- Define marketing strategies that combine digital, paid media, and account-based motions to drive pipeline.
- Partner with channel, field marketing & sales leadership, as well as corporate teams to ensure strategies and programs are executed effectively.
- Build a culture of data-driven decision-making within the marketing team with a focus on continuous funnel optimization.
Requirements:
- Bachelor’s degree in Business, Marketing, or related field required; MBA preferred.
- 10+ years of B2B marketing experience, with strong emphasis on digital marketing and demand generation.
- Proven success leading omni-channel campaigns and digital strategies that delivered measurable pipeline.
- Experience managing multi-functional marketing teams (digital, field, creative, operations).
- Deep understanding of digital platforms, paid media, marketing automation (Marketo), and CRM (Salesforce).
- Knowledge of enterprise IT solutions (security, networking, cloud, SaaS) is preferred.
Benefits:
- Health insurance
- 401(k) matching
- Paid time off
- Remote work options
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