Director, Digital Marketing
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Job Description
Director of Digital Marketing leading acquisition, paid media, and growth strategy at Poppy & Peonies. Engaging customers effectively across all channels.
Responsibilities:
- Poppy & Peonies is looking for a performance-driven, brand-savvy Director of Digital Marketing to lead customer acquisition, paid media, and digital growth strategy across all channels.
- Own and evolve the paid digital marketing strategy across Meta, TikTok, Google, and emerging acquisition channels.
- Own and lead relationships with paid media agency.
- Own the key acquisitions metrics and outcomes.
- Manage and optimize acquisition budgets with a strong focus on efficiency, scalability, and return on ad spend.
- Lead full-funnel media planning across prospecting, retargeting, and campaign amplification initiatives.
- Identify new customer acquisition opportunities, audience strategies, and growth channels that support long-term scale.
- Partner closely with creative teams to develop high-performing paid assets aligned with brand standards and campaign goals.
- Monitor and optimize acquisition metrics including CAC, ROAS, MER, and new customer growth.
- Develop integrated digital growth strategies that support revenue targets, launches, and seasonal campaigns.
- Lead testing strategies across creative, landing pages, messaging, audience segmentation, and media buying tactics.
- Build audience targeting strategies to improve acquisition efficiency and campaign performance.
- Partner cross-functionally to ensure cohesive campaign execution across marketing channels without directly owning retention channels.
- Identify opportunities to improve attribution, forecasting, and media mix effectiveness.
- Own digital marketing reporting and communicate channel performance, insights, and growth opportunities to leadership.
- Build dashboards and forecasting models that provide visibility into acquisition efficiency and marketing contribution.
- Analyze campaign performance, customer acquisition trends, and channel data to inform future investment decisions.
- Champion a culture of testing, optimization, and performance accountability across the digital marketing function.
- Collaborate closely with creative, ecommerce, finance, and leadership teams to align marketing strategies with broader business goals.
- Represent digital marketing in leadership discussions, bringing a clear perspective on growth opportunities and investment priorities.
- Lead and mentor team members, agencies, and external partners with clarity and accountability.
- Foster a culture of agility, experimentation, and thoughtful decision-making across the marketing organization.
Requirements:
- Proven experience leading digital marketing and customer acquisition within a direct-to-consumer, retail, fashion, or lifestyle brand
- Deep expertise across paid social, paid search, media buying, and performance marketing strategy
- Strong understanding of attribution, analytics, and customer acquisition metrics
- Hands-on experience with advertising platforms, including Meta, Google, TikTok, Pinterest, and related tools
- Track record of scaling revenue and customer growth through data-driven acquisition strategies
- Experience managing agencies, freelancers, or external marketing partners
- Strong analytical mindset with the ability to translate data into actionable business insights
- Highly organized and comfortable balancing strategy with execution in a fast-moving environment
- A builder mentality with excitement for ownership, experimentation, and scaling growth responsibly
- Strong communication and collaboration skills across creative, ecommerce, and leadership teams
- Genuine interest in fashion, lifestyle, and community-driven brands.
Benefits:
- Performance bonus
- 3 weeks of paid vacation per year
- Health benefits coverage
- $250 annual period & menstrual budget
- $1,000 annual allowance towards Poppy & Peonies product
- $400 home office setup allowance
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