Director, Global Marketing
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Job Description
Global Director of Marketing leading product strategy and execution for diagnostics at Meridian Bioscience. Collaborating across teams to enhance product life cycle and customer value in global markets.
Responsibilities:
- Lead global downstream marketing strategy for assigned product lines and platforms within the Diagnostics portfolio.
- Translate global portfolio strategy into clear positioning, value propositions, messaging, and commercial plans.
- Ensure consistent global brand and product messaging while enabling appropriate regional flexibility.
- Own end-to-end lifecycle management for assigned products, from launch through growth, maturity, and end-of-life.
- Partner with cross-functional teams, like Sales, R&D, Regulatory, Operations, and Clinical Affairs to incorporate customer insights, unmet needs, and commercial requirements into development and enhancement plans.
- Drive post-launch optimization, line extensions, and differentiation strategies.
- Lead global go-to-market planning, including launch strategy, pricing inputs, promotional planning, and commercialization readiness.
- Lead the development and delivery of sales enablement tools, training materials, and launch communications in partnership with Sales and Commercial Operations.
- Ensure disciplined launch execution with clear milestones, metrics, and accountability.
- Leverage market research, voice-of-customer, and competitive intelligence to inform strategy and execution.
- Monitor industry trends, customer workflows, and competitive dynamics across global diagnostics markets.
- Translate insights into actionable recommendations for portfolio, messaging, and commercial priorities.
- Serve as a key marketing partner to global and regional Sales leaders.
- Collaborate closely with R&D, Clinical Affairs, Regulatory, Quality, Supply Chain, and Finance to ensure aligned commercialization.
- Support strategic partnerships and distributor relationships as required, including coordination with external partners.
- Lead, coach, and develop a high-performing global marketing team (Marketing managers and/or regional marketing leads).
- Establish clear objectives, performance expectations, and development plans.
- Foster a culture of accountability, collaboration, and continuous improvement.
- Ensure all marketing activities, claims, and materials comply with regulatory, clinical, and quality requirements.
- Uphold Meridian policies, ethical standards, and best practices across global markets.
Requirements:
- Bachelor’s degree in marketing, business, life sciences, or related field required
- MBA or advanced degree preferred
- 10–15 years of marketing experience within medical devices, IVD, or diagnostics
- Demonstrated success in global product marketing, commercialization, and launch leadership
- Experience leading and influencing cross‑functional, global teams
- Strong understanding of regulated healthcare markets and global commercialization models
- Strategic and execution‑oriented marketing leadership
- Deep understanding of diagnostics customers, workflows, and value drivers
- Strong analytical and market‑insight capabilities
- Excellent communication, influence, and stakeholder‑management skills
- Proven ability to balance global consistency with regional market needs
Benefits:
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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