Segment Marketing Lead
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Job Description
Segment Marketing Lead at Colibri Healthcare responsible for Nurse Practitioner audience strategy and marketing performance. Leading marketing initiatives and team collaboration for consumer education products.
Responsibilities:
- Own and evolve the marketing strategy for the Nurse Practitioner segment, connecting customer needs and business goals across awareness, acquisition, engagement, and retention
- Build a deep understanding of the Nurse Practitioner audience by combining customer research, market and competitive trends, campaign performance, and direct feedback
- Translate insights into clear positioning, messaging, offers, campaigns, and lifecycle programs that feel relevant to Nurse Practitioners and support measurable growth
- Lead integrated, full-funnel plans with channel owners and agency partners across paid search, paid social, CRM and email, SEO, organic social, direct mail, and emerging channels
- Use acquisition, conversion, engagement, retention, revenue, and return on marketing investment data to prioritize opportunities, guide testing, and improve performance
- Lead and develop a team of marketing managers and coordinators while creating alignment across Product, Brand, Analytics, Creative, Operations, channel teams, and business leadership
Requirements:
- 7+ years of B2C marketing experience, including a strong track record leading integrated, multi-channel growth programs
- Experience owning the strategy for a defined customer audience, segment, product line, or business area and being accountable for measurable results
- Strong understanding of digital acquisition and lifecycle marketing, with the ability to guide specialists and agencies without needing to be the hands on operator in every platform
- Comfort using customer research, funnel data, testing results, and financial or performance metrics to make decisions and prioritize investments
- Experience managing and developing people, setting clear priorities, and creating accountability while supporting growth and learning
- Strong communication and cross-functional influence, including the ability to translate strategy into practical action in a matrixed environment
- A bachelor's degree in marketing, business, healthcare administration, or a related field, or equivalent practical experience. Experience in healthcare, education, professional certification, or another regulated industry is helpful but not required
Benefits:
- Own a clearly defined customer audience and see the connection between your strategy and meaningful acquisition, engagement, and retention outcomes
- Help shape a growing segment-led marketing model and build practices that can scale across Colibri Healthcare
- Lead a team while partnering with experts across channels, product, analytics, creative, and operations rather than working in isolation
- Support healthcare professionals at important moments in their careers through education designed to help them grow and succeed
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