Marketing Designer
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Job Description
Marketing Designer developing digital marketing materials for Skylum's photo editing software. Collaborating on design solutions to improve user experience and conversion rates.
Responsibilities:
- Develop marketing materials for digital channels: landing pages, email campaigns, ad creatives, banners, social media content, and other promotional materials.
- Create design solutions for web products and growth initiatives.
- Ensure brand consistency across all marketing materials while proposing new creative approaches and visual concepts.
- Collaborate with marketing, development, product, and analytics teams.
- Analyze user journeys, identify conversion drop-off points, and propose design improvements.
- Plan, launch, and analyze A/B tests for various marketing materials to increase conversion rates.
- Use AI tools to generate ideas and optimize design processes.
- Participate in the development of key marketing initiatives.
Requirements:
- Experience in Marketing / Web / Graphic Design: 2+ years (mid-level).
- Hands-on experience creating marketing materials for digital products or product companies.
- A strong sense of composition, typography, color, graphic design, and modern UI/Web design principles.
- Understanding of conversion rate optimization (CRO) principles, user journey mapping, and business-result-oriented design.
- Understanding of how to conduct A/B tests, interpret results, and use the insights gained to improve design.
- Proficiency with artificial intelligence tools (2 or more).
- Proficiency with Figma and Adobe Creative Suite (Photoshop, Illustrator).
- Ability to work effectively with cross-functional teams, justify decisions, and handle feedback constructively.
- High level of self-organization, ability to work on multiple projects simultaneously, and meet deadlines.
- Intermediate (B1) level or higher in English.
- An up-to-date portfolio with examples of marketing, web, or product design solutions.
Benefits:
- Medical insurance
- Twenty-one days of paid sick leave per year
- Twenty-one days of paid vacation per year
- English, German and Polish classes to strengthen your capabilities and widen your knowledge.
- An educational allowance to ensure that your skills stay sharp.
- Great environment with true professionals and amazing colleagues.
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