Inbound Marketing Analyst, Mid-level
Posted 5hrs ago
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Job Description
Inbound Marketing Analyst leading competitive research and managing advanced marketing automation strategies. Collaborating on email marketing campaigns and continuous performance optimization in Brazil.
Responsibilities:
- Lead competitive research and strategic planning for Inbound Marketing;
- Manage and interpret Web Analytics for advanced campaign optimization;
- Develop robust marketing automation strategies and complex workflows;
- Prepare detailed briefs for email campaigns and landing pages;
- Configure and manage automation flows, segmentations, and advanced campaigns in RD Station;
- Oversee the delivery and performance of email marketing campaigns;
- Perform advanced configurations and provide support in RD Station Marketing, CRM, and related platforms;
- Monitor and optimize workflows in tools such as iClips, RD Station, and the website;
- Produce strategic reports and identify opportunities for improvement.
Requirements:
- Bachelor's degree in Marketing, Advertising, Communications, or a related field;
- Experience in Inbound Marketing and automation, with a proven record of successful campaigns;
- Expertise in RD Station and Google Analytics;
- Demonstrated experience in high-performance email marketing strategies and landing pages;
- Strong analytical skills and experience leading projects.
Benefits:
- N/A



















