Inbound Marketing Analyst, Mid-level

Posted 5hrs ago

Employment Information

Education
Salary
Experience
Job Type

Report this job

Job expired or something wrong with this job?

Job Description

Inbound Marketing Analyst leading competitive research and managing advanced marketing automation strategies. Collaborating on email marketing campaigns and continuous performance optimization in Brazil.

Responsibilities:

  • Lead competitive research and strategic planning for Inbound Marketing;
  • Manage and interpret Web Analytics for advanced campaign optimization;
  • Develop robust marketing automation strategies and complex workflows;
  • Prepare detailed briefs for email campaigns and landing pages;
  • Configure and manage automation flows, segmentations, and advanced campaigns in RD Station;
  • Oversee the delivery and performance of email marketing campaigns;
  • Perform advanced configurations and provide support in RD Station Marketing, CRM, and related platforms;
  • Monitor and optimize workflows in tools such as iClips, RD Station, and the website;
  • Produce strategic reports and identify opportunities for improvement.

Requirements:

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field;
  • Experience in Inbound Marketing and automation, with a proven record of successful campaigns;
  • Expertise in RD Station and Google Analytics;
  • Demonstrated experience in high-performance email marketing strategies and landing pages;
  • Strong analytical skills and experience leading projects.

Benefits:

  • N/A