Director, Growth Marketing
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Job Description
Director of Growth Marketing at Vasion driving strategies for demand generation and multi-channel campaigns in North America. Reporting to the Sr. Director and leading a team across B2B SaaS environments.
Responsibilities:
- Lead, develop, and scale a team of Growth Marketing Managers, providing strategic direction, coaching, and accountability for campaign execution across North America
- Own the end-to-end strategy for integrated, multi-channel ABM marketing programs that consistently deliver quality pipeline and contribute meaningfully to revenue goals
- Translate business objectives into a cohesive demand generation roadmap, balancing short-term pipeline needs with longer-term brand and category-building efforts
- Build a deep, nuanced understanding of target prospects across AMER segments and apply data-driven approaches to reach, engage, and convert them across the full funnel
- Serve as a senior partner to the North America sales organization — driving alignment on goals, pipeline expectations, lead handoffs, and full-funnel nurture strategies that accelerate conversion at every stage
- Define, own, and evolve KPIs, attribution models, and executive-level dashboards that connect demand generation activity directly to pipeline and revenue outcomes
- Champion a rigorous test-and-learn culture — leveraging A/B testing, audience segmentation, and performance data to continuously raise the bar on campaign effectiveness
- Lead cross-functional collaboration with MOps, content, product marketing, digital, design, and field marketing to ensure campaigns are well-resourced, integrated, and executed with precision
- Contribute to annual planning, budgeting, and headcount decisions within the growth marketing function, with visibility and input at the leadership level
Requirements:
- 8–12+ years of demand generation or growth marketing experience, ideally within a fast-paced B2B SaaS or enterprise software company
- 5+ years of people management experience, with a demonstrated track record of building, developing, and retaining high-performing marketing teams
- Hands-on experience with leading marketing automation platforms (Marketo strongly preferred), Salesforce, Google Analytics, and paid media platforms; deep familiarity with ABM tools and methodologies required
- Consistent track record of meeting or exceeding pipeline and revenue targets in a high-growth, fast-moving environment
- Strong analytical acumen with the ability to synthesize complex campaign data into clear insights, strategic recommendations, and executive-ready reporting
- Proven experience partnering with SDR and sales leadership to design and enforce lead handoff processes, SLAs, and pipeline accountability frameworks
- Exceptional communicator — equally effective presenting to frontline team members and senior or executive leadership
- A systems thinker and hands-on operator who can zoom out to set strategy and zoom in to drive execution when it matters
Benefits:
- Flexible work environment
- Vacation Bonus
- Flexible paid time off
- Paid parental leave
- Competitive pay
- A full suite of traditional benefits
- Training/Advancement opportunities
- 401k with company match and immediate vesting
- Financial wellness education
- Company-contributed HSA
- Onsite perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.
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