Director, GTM Operations
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Job Description
Director of GTM Operations at GeneDx shaping marketing systems and performance. Leading marketing operations functions to enhance data integrity and revenue connection.
Responsibilities:
- Own and rebuild the end-to-end marketing operations function, including GTM systems, data architecture, campaign taxonomy, and a unified attribution and performance measurement framework that credibly ties marketing activity to pipeline and revenue.
- Serve as the primary owner of marketing systems and infrastructure, including Salesforce GTM workflows, object models, and swim lanes, ensuring clarity of ownership, governance, and scalability across a shared enterprise instance
- Navigate and resolve access, ownership, and governance constraints across systems and data, partnering with IT, Engineering, and Analytics to establish clear operating models and decision rights
- Define and maintain the data models, workflows, and handoffs that connect marketing activity to pipeline, forecasting, and revenue reporting
- Establish and own the operational and reporting cadence for marketing performance, including data refresh cycles, attribution reporting, forecasting inputs, and post-campaign analysis, ensuring outputs are trusted, repeatable, and decision-ready at the executive level
- Partner with Marketing leadership to translate GTM strategy into scalable systems, data models, and operational workflows, ensuring consistency across tools and reporting layers
- Own marketing data quality, integrity, and governance, including definitions, taxonomy, documentation, and change management
- Bring an AI-driven growth mindset to scaling impact and driving ongoing efficiencies, while ensuring work is high-quality and brand aligned
- Provide executive-ready visibility into marketing and GTM performance by delivering clear, actionable reporting and insights
- Partner with Finance to support budget governance, planning inputs, and performance measurement, ensuring alignment between spend, pipeline, and outcomes
- Proactively assess gaps and failure points across systems, data, and processes, and lead prioritization, remediation, and rebuild efforts to support GeneDx’s evolving GTM strategy
- Collaborate closely with Business Operations & Enablement to support adoption of operational systems, while maintaining clear ownership of tooling, data integrity, and performance measurement.
Requirements:
- Bachelor’s degree in Marketing, Business, Analytics, or a related field required
- Master’s degree preferred but not required
- 8–12 years of experience in marketing operations, revenue operations, or GTM operations roles
- 3–5 years of people management experience
- Deep hands-on experience with Salesforce and marketing automation platforms in complex B2B environments
- Experience supporting multi-channel GTM motions including demand generation, ABM, lifecycle, and field sales
- Proven track record operating in high-growth, complex, or regulated environments preferred (healthcare, diagnostics, life sciences a plus)
Benefits:
- Paid Time Off (PTO)
- Health, Dental, Vision and Life insurance
- 401k Retirement Savings Plan
- Employee Discounts
- Voluntary benefits
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