Senior Product Marketing Manager – Inbound
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Product Marketing Manager focusing on inbound strategies for improving digital experiences. Collaborates across teams to enhance product positioning, launches, and growth initiatives.
Responsibilities:
- Estan buscando un/a Product Marketing Manager (PMM) para construir y escalar su canal de Inbound y su estrategia de Product-Led Growth (PLG).
- Este rol se ubica en la intersección entre Producto, Ventas, Pre-venta y Marketing.
- Será responsable de cómo sus productos se posicionan, lanzan y descubren, especialmente a través de canales inbound.
- La persona tendrá a su cargo la construcción de la narrativa de producto, la ejecución de la estrategia de Go-To-Market (GTM).
- La habilitación del crecimiento tanto self-serve como sales-assisted a lo largo de todo el funnel.
Requirements:
- Más de 3 años de experiencia en Product Marketing para empresas B2B (preferentemente SaaS).
- Experiencia comprobada liderando y ejecutando estrategia de Go-To-Market (GTM), incluyendo segmentación de mercado, definición de ICP, posicionamiento, inputs de pricing y planificación de lanzamientos.
- Experiencia práctica a lo largo de todo el ciclo de GTM: desde Product Messaging Briefs (PMB) y propuestas de valor, hasta la ejecución de lanzamientos y el seguimiento de performance post-lanzamiento.
- Experiencia diseñando y escalando estrategias de Inbound y Product-Led Growth (PLG), alineadas con la estrategia general de GTM.
- Sólida trayectoria trabajando de forma transversal con Producto, Ingeniería, Data, Ventas y Marketing, alineando roadmap, messaging y ejecución comercial.
Benefits:
- Ser parte de una compañía con espíritu emprendedor que juega en las grandes ligas.
- Llevar a cabo tus ideas.
- Proponer y hacer a través de un entorno que te acompaña en tu crecimiento y en el aprendizaje del error.
- Compartir y aprender en equipo junto a su red global.
- Un excelente clima de trabajo, con todo lo necesario para que vivas una gran experiencia sin importar en qué lugar del mundo vivas.
Similar Jobs
Senior Product Marketing Manager
Senior Product Marketing Manager at DTN responsible for leading the go-to-market strategy for Fuels Operations Hub solution. Collaborating cross-functionally to drive marketing, sales, and product initiatives.
Product Marketing Manager
Industry Product Marketing Manager shaping AI adoption strategies in key sectors like Gov & Edu, CPG & Retail, and Healthcare at OpenAI. Leading product messaging and market engagement initiatives.
GTM Systems Manager
GTM Systems Manager optimizing the sales and customer success technology stack for Spellbook's legal AI platform. Owning systems architecture, integration, and operational efficiency.
Principal Product Marketing Manager
Principal Product Marketing Manager driving GTM strategy for Drata's compliance automation platform. Executing product launches and coordinating cross-functional teams for market success.
Senior Product Marketing Manager, Payments
Senior Product Marketing Manager driving go-to-market strategies for AI-powered payment products at Jane. Collaborating cross-functionally to scale product adoption and market presence.
GTM Operations Engineer
GTM Ops Engineer at GoFundMe managing go-to-market operations and data systems automation. Enhancing efficiency and data quality in sales, marketing, and customer success operations.
Product Marketing Manager
Product Marketing Manager connecting product, sales, and customers at B2B SaaS philanthropy platform. Building positioning, messaging, and go-to-market strategies for growth.
ATC, Customer Support
Customer Support Agent at MDY handling Latinoamérica telecommunications inquiries. Providing administrative support and resolving customer issues for Claro HFC service.
VP, Product Marketing
VP of Product Marketing leading product positioning and strategy for AI-enabled technology portfolio at Radiology Partners. Driving narratives, market strategies, and product launches with high impact.
Director of Technical Product Marketing
Director of Technical Product Marketing at RapidFort responsible for global product marketing strategy. Leading initiatives with Sales, Product Management, and Technical Marketing to support sales enablement and demand generation.
Senior Product Marketing Manager
Senior Product Marketing Manager developing category narrative and leading product launches for Albert's innovative OS in materials science. Collaborative role with teams across the organization.
Senior Manager, Product Marketing – Growth & Revenue
Senior Manager of Product Marketing leading go-to-market strategy for Mercury's growth and revenue across product-led, sales-led, and partner-led channels.
Product Marketing Engineer
Product Marketing Engineer at Juniper Square building AI-driven marketing solutions for private market fund operations. Collaborate cross-functionally to enhance sales and marketing outputs while ensuring editorial quality.
B2B Product Marketing
Own growth for ElevenProductions, an AI audio services company, by managing product marketing and demand generation while collaborating cross-functionally.
Senior Product Marketing Manager
Senior Product Marketing Manager at Pindrop leading go-to-market strategy for deepfake detection solutions. Collaborating on product launches across leading video conferencing platforms.
Senior Product Marketing Manager, Core
Senior PMM managing go-to-market strategy for Pindrop's voice authentication solutions targeting large enterprise contact centers. Collaborating with sales, product, and demand generation teams to drive growth.
Senior Associate, Integrated Marketing – Product Marketing
Senior Associate responsible for product marketing and campaign execution at DoorDash, driving awareness and adoption of consumer initiatives. Collaborating across teams to develop and execute marketing strategies.
Product Marketing Coordinator
Product Marketing Coordinator managing product launches and creating internal communications for Weave's marketing team. Supporting sales enablement and tracking competitor intelligence in a remote role.
Senior Manager, GTMA Analysis and Compliance
Senior Manager leading the GTMA System Analysts and Compliance team at Twilio. Overseeing Salesforce platform administration, data governance, and process standardization.
Senior Product Marketing Manager
Senior Product Marketing Manager for Yelp's AI Host platform. Leading research and go-to-market strategy in a competitive landscape.