B2B GTM Manager
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Job Description
B2B GTM Manager at Lumen Energy converting institutional real estate owner prospects into booked meetings. Collaborating closely with Sales to fill the pipeline and create impact.
Responsibilities:
- Own top-of-funnel: turn institutional CRE owner prospects in our target markets into booked meetings and engaged pipeline.
- Build the playbook, run the plays, measure everything, then scale what's working.
- Own the full funnel from first cold touch to qualified meeting, working closely with Sales to ensure alignment and impact.
- Execute and optimize multi-channel top-funnel programs across outbound email, LinkedIn, paid search and social, events and conferences, webinars, partnerships, content syndication, and ABM.
- Manage outside vendors, agencies, and contractors; bring work in-house when it's cheaper or better.
Requirements:
- ~5–7 years in B2B growth, lead gen, GTM, ABM, or sales development with demonstrated growth and increasing scope of responsibility
- Comfortable selling to sophisticated institutional buyers — long sales cycles, multiple stakeholders, complex products.
- Expert-level CRM proficiency: we use HubSpot but any comparable marketing automation platform will translate; familiarity with AI-powered SDR tools and modern outbound stacks.
- Strong written instinct: outbound copy, ad copy, landing pages, sales enablement.
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) plan
- Flexible PTO
- Remote work flexibility
- Professional development budget
- Equipment and home office stipend
- Mission-driven work accelerating the clean energy transition
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