Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager at DTN responsible for leading the go-to-market strategy for Fuels Operations Hub solution. Collaborating cross-functionally to drive marketing, sales, and product initiatives.
Responsibilities:
- Own the end-to-end go-to-market strategy for Fuels Operations Hub, including market segmentation, ideal customer profile (ICP) development, launch planning, and competitive positioning
- Partner with Product Management to influence roadmap priorities through market intelligence, customer insights, and competitive analysis
- Lead product launches from planning through execution, coordinating efforts across Product, Sales, Customer Success, and Marketing teams
- Define, monitor, and communicate key GTM performance metrics including pipeline influence, win rates, competitive displacement, and sales cycle effectiveness
- Develop differentiated positioning and messaging frameworks grounded in customer research, competitive intelligence, and DTN’s unique data capabilities
- Translate complex fuel operations workflows and pricing dynamics into clear, compelling value propositions for multiple buyer personas
- Build and maintain messaging frameworks that scale across web content, sales collateral, campaigns, events, and outbound programs
- Conduct ongoing customer and market research through win/loss analysis, customer interviews, prospect discovery, and advisory discussions
- Own competitive intelligence efforts, including battle cards, competitor monitoring, and regular sales team briefings
- Map buyer journeys and decision-making dynamics across key market segments
- Develop and maintain sales enablement assets including pitch decks, one-pagers, ROI tools, competitive materials, objection-handling guides, demos, and sales plays
- Deliver training and enablement programs that improve sales effectiveness and accelerate onboarding
- Support strategic sales opportunities through customized content and direct engagement when needed
- Contribute to thought leadership initiatives through webinars, case studies, industry events, analyst engagements, and market commentary
Requirements:
- 7+ years of product marketing experience within B2B SaaS, data, analytics, or technology companies in the oil and gas industry
- At least 3 years of experience supporting complex enterprise buying processes and stakeholders
- Proven success owning and executing go-to-market strategies from positioning and launch through measurement and optimization
- Strong messaging, content development, and storytelling skills with the ability to simplify complex technical concepts
- Experience building and scaling sales enablement programs that improve commercial effectiveness
- Strong analytical skills with experience leveraging market sizing, pricing, pipeline, and performance data to inform decisions and strategy
- Proven ability to collaborate cross-functionally and influence stakeholders without direct authority
- Excellent communication, presentation, and stakeholder management skills
Benefits:
- Competitive Salary
- Unlimited PTO
- Flexible working hours
- Remote work model (position dependent)
- Competitive Medical, Dental and Vision Insurance Plans
- 6% 401K matching
- Unlimited access to 13k+ courses via learning platform to support employee career advancement
- Employee Assistance Program (EAP)
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