Director, Marketing Technology Lead
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Job Description
Director of Marketing Technology leading MarTech strategy and execution in a B2B software company. Overseeing technology stack optimization and team leadership for enhanced customer experience.
Responsibilities:
- Define and champion a multi-year MarTech strategy and roadmap that aligns with business objectives, sales goals, and the overall customer lifecycle (Acquisition, Engagement, Retention)
- Lead the evaluation, selection, and implementation of new marketing technologies, ensuring they integrate seamlessly with the existing ecosystem (CRM, Sales Tech, Data Warehouse, etc.)
- Own and manage the MarTech budget, vendor relationships, and contract negotiations for all platform licenses and services
- Serve as the primary owner for core marketing platforms, including but not limited to: Marketing Automation Platform (MAP - e.g., HubSpot, Marketo, Pardot), Content Management System (CMS), Account-Based Marketing (ABM) platforms, CDP/Data Infrastructure, and Analytics Tools
- Oversee the architecture, data flow, and governance between all marketing systems and the core CRM (e.g., Salesforce)
- Ensure data quality, standardization, and adherence to privacy regulations (e.g., GDPR, CCPA)
- Proactively identify opportunities to improve platform utilization, workflow automation, lead scoring, and campaign execution efficiency
- Build, mentor, and lead a high-performing team of MarTech specialists, administrators, and analysts
- Act as the strategic partner to Marketing, Sales Operations, IT/Engineering, and Data Science teams to ensure alignment on business processes, data definitions, and technology integrations
- Drive best practices for system governance, documentation, and user training across the Marketing organization
- Ensure the MarTech stack supports robust, reliable, and real-time reporting capabilities
- Oversee the implementation and maintenance of marketing attribution models to accurately measure ROI and channel performance across all customer touchpoints
- Enable and support A/B testing and experimentation capabilities within the platforms to drive continuous optimization of campaign performance
Requirements:
- Bachelor’s degree
- At least 7 years of experience in Marketing Operations or MarTech leadership roles
- At least 3 years managing a B2B SaaS MarTech stack
- Expert-level proficiency with a leading Marketing Automation Platform (preferably Marketo) and deep working knowledge of a major CRM (e.g., Salesforce Sales Cloud)
- Strong understanding of data warehousing concepts, API integrations, SQL, and web technologies (HTML, JavaScript) as they relate to marketing execution
- Proven track record of developing and executing a successful technology roadmap that drove measurable business results (e.g., faster lead velocity, improved campaign ROI)
- Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to a non-technical audience
- Experience with Account-Based Marketing (ABM) platforms (e.g., Demandbase, Terminus)
- Familiarity with Customer Data Platform (CDP) technology
- Experience with BI/Visualization tools (e.g., Tableau, Looker, Power BI)
- Knowledge of modern web analytics and tag management (e.g., Google Analytics 4, Google Tag Manager)
Benefits:
- Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
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