Director, Mass and Club – Target, Costco
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Job Description
Director of strategic sales plans for Mass and Club channels at Liquid Death. Leading relationships with Target and Costco to ensure profitable growth.
Responsibilities:
- Develop and execute strategic sales plans to achieve and exceed sales targets within Target and Costco
- Possess in-depth knowledge of Target and Costco, Mass and Club merchandising strategies, category reviews, shelf space strategies, and go-to-market expertise
- Collaborate with internal teams to develop internal routines and execute company sales objectives. Provide strategic insight, analyze data to be used in decision making and presenting to stakeholders
- Negotiate customer agreements, manage the P&L to ensure delivery against top-line and bottom-line targets
- Ensure optimal in-store execution, including Planogram (POG) compliance, promotional activity, and display execution
- Assessing business needs through leveraging data and insights and developing compelling, fact-based narratives that resonate with customers to drive decision-making while identifying critical issues, and developing effective strategies for resolution
- Provide effective leadership and mentorship to the national accounts team, fostering a culture of high performance and collaboration
- Deliver quarterly business plans
Requirements:
- Bachelor’s Degree in Business Administration, Marketing or related field preferred
- 10+ years of relatable CPG channel sales leadership experience in Mass and Club with a focus on Target and Costco retailers where P&L management and trade budget and spend was required
- Previous Costco retailer experience is a firm requirement, Target experience preferred
- Experience in DSD, Broadline distribution, and alternative routes to market preferred
- Previous experience with syndicated data i.e. IRI (Nielsen), Spins, Circana required
- Excellent negotiator, influencer, and storyteller
- Advanced analytical and problem-solving skills including experience
- Deep understanding of joint business plan (JBP) processes and call planning
- Curious. Forward thinker. Self-starter. Owner mentality
- Ability to work with cross functional teams across organizations to achieve results
- Deep comfort with joining a high growth start up environment where a high degree of ambiguity and adaptability to flex to market dynamics are critical
- Strong analytical and problem-solving skills
- Proficiency with Microsoft Office Suite (Excel, Word, and PowerPoint) and Google Suite (Sheets, Docs, Slides)
- Must have a valid driver's license & clean motor vehicle record (MVR): with no major violations
- Safely operate personal vehicle to fulfill work-related duties; this position involves driving a personal vehicle for work-related purposes
- Willingness to travel up to 30%
Benefits:
- Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA)
- FSA and Dependent Care FSA
- Guardian dental and vision coverage
- UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage
- 100% match of your Empower Retirement contributions up to 4% after just three months
- Student Loan Retirement Match
- Wellness perks, including Headspace, ClassPass memberships, and a robust EAP
- Nationwide pet insurance
- 17 paid holidays
- Flex PTO
- Travel assistance
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