Director of B2B Marketing
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Job Description
Director of B2B Marketing leading integrated paid and organic campaigns for clients. Driving demand, measurable growth, and B2B marketing strategy at Interdependence.
Responsibilities:
- Serve as a senior strategic partner for a portfolio of B2B clients, providing marketing strategy, direction, and counsel
- Develop integrated marketing plans aligned with client objectives, audiences, and growth goals
- Translate business priorities into channel strategies, campaigns, KPIs, and measurement frameworks
- Build relationships with client executives and present recommendations, results, and opportunities
- Identify opportunities to strengthen and expand client programs
- Manage vendor and partner relationships
- Lead paid and organic B2B channel strategy
- Oversee paid search, paid social, display, and retargeting strategies
- Guide GEO, SEO, content marketing, and organic social strategies
- Develop audience, targeting, messaging, and channel recommendations
- Partner with GEO, SEO, outbound email, content, creative, social, and PR teams
- Analyze campaign and channel performance and optimize strategies
- Use data to guide budget allocation, targeting, messaging, content, and channel mix
- Translate performance data into actionable client insights
- Test and refine strategies to improve engagement, lead generation, conversion, and ROI
- Provide strategic direction and oversight to cross-functional teams
- Ensure high-quality, efficient, and accountable delivery
- Contribute to new business strategy, proposals, pitches, and presentations
- Partner with senior leadership to develop best practices, improve processes, and evolve B2B marketing capabilities
Requirements:
- 10+ years of experience in B2B marketing with significant agency experience required
- Expertise across paid and organic marketing and integrated cross-channel strategies
- Strong knowledge of paid advertising
- Strong understanding of B2B buyer journeys, demand generation, lead generation, conversion, and marketing funnels
- Experience managing and advising B2B clients and senior-level stakeholders
- Strong analytical skills and ability to translate marketing performance into business insights and recommendations
- Experience managing marketing budgets and data-driven channel and spend allocation
- Excellent communication, presentation, and client relationship-building skills
- Strategic and creative thinker who enjoys hands-on work
- Comfortable working cross-functionally in a fast-paced, all-remote environment
Benefits:
- 100% Remote, Forever; work from anywhere in the world
- Three Anthem Blue Cross PPO medical plans
- Dental and vision coverage
- 401(k) program with company match increasing to 3% in 2027
- Paid vacation
- Paid sick time
- 11 company holidays
- Floating holiday
- Summer Fridays
- Paid maternity leave
- Career growth and opportunities to develop new skills
- Supportive, collaborative, entrepreneurial culture
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