Director of Demand Generation
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Job Description
Director of Demand Generation driving demand generation and pipeline creation across channels at Flosum, a Salesforce-native DevOps platform.
Responsibilities:
- Own and accelerate omnichannel demand strategy across paid media, organic, community, events, field marketing, and ecosystem partnerships
- Drive net-new qualified enterprise pipeline aligned to ICP accounts
- Strengthen campaign architecture, segmentation, and targeting precision
- Introduce high-leverage growth plays relevant to the Salesforce DevOps and developer ecosystem
- Improve campaign-to-opportunity conversion and channel efficiency
- Establish clear performance benchmarks, reporting rigor, and pipeline visibility
- Partner closely with Sales leadership to align on target accounts and revenue goals
- Lead and mentor the demand team toward experimentation, accountability, and performance
Requirements:
- 7–12+ years of demand generation or growth marketing experience in B2B SaaS
- Proven track record of driving enterprise pipeline acceleration
- Experience marketing to technical audiences (developers, architects, DevOps, IT leaders)
- Salesforce ecosystem familiarity is strongly preferred
- DevOps, developer tooling, or technical SaaS experience is highly preferred
- Demonstrated success running integrated, omnichannel programs
- Strong analytical orientation with a clear attribution mindset
- Confidence to challenge assumptions and introduce new ideas
- A bias for action and comfort operating in a high-growth environment
Benefits:
- Opportunity to shape the digital strategy at a high-growth Salesforce ISV.
- Collaborative, innovative, and mission-driven culture.
- Competitive compensation and benefits.
- Career growth in a fast-scaling company serving global enterprises.
- Competitive compensation, incentive structure, and company equity
- Daily coaching, mentorship, and growth opportunity
- Be part of a global, mission-driven team
- Learn from top leaders in Salesforce DevOps and SaaS sales
- Work on exciting challenges in a rapidly growing industry
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