Director of Growth Marketing
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Job Description
Director of Growth Marketing at Wave driving product-led growth and revenue strategies. Leading multi-channel campaigns and collaborating with teams to optimize marketing operations.
Responsibilities:
- Develop and own the growth marketing strategy to drive acquisition, activation, and expansion with clear revenue targets.
- Lead multi-channel campaigns, optimizing for CAC, conversion, and product adoption.
- Drive lifecycle marketing (email, in-app, nurture, advocacy) to increase adoption, reduce churn, and maximize LTV.
- Partner with Product on in-app growth loops (onboarding flows, upsell paths, referrals) to improve activation and monetization.
- Build, test, and scale growth experiments with a focus on speed, measurable outcomes, and repeatability to uncover new revenue levers.
- Partner with Data and Product to define PLG metrics (PQLs, activation, expansion) and optimize funnel performance.
- Lead, support & coach multi-disciplinary team accountable for the acquisition, activation & retention of customers.
- Own the marketing tech stack and data foundation to ensure accurate attribution, funnel visibility, and actionable insights.
- Establish scalable campaign operations processes, including lead scoring, routing, tracking, and attribution.
- Build dashboards and reporting that tie marketing efforts directly to conversion and revenue outcomes.
- Partner with Finance on forecasting, budget allocation, and revenue modeling to maximize ROI.
- Identify opportunities to automate workflows and increase efficiency across the team.
Requirements:
- 10+ years of experience in B2B SaaS marketing, with at least 7 years leading growth marketing with revenue accountability.
- Proven success scaling demand and revenue in a product-led growth environment with deep understanding of PLG metrics: PQLs, activation, CAC/LTV, expansion, and NRR.
- Expertise in marketing automation platforms (e.g. Braze), analytics (Looker, GA), and experimentation tools.
- Data-driven operator who can link campaigns to business outcomes and present insights with clarity to executives.
- Excellent cross-functional collaboration skills; proven ability to partner with Product, Finance, and Data.
- Leadership experience: able to hire, coach, and inspire a team across growth and ops disciplines.
- Comfortable operating in a fast-paced, scaling environment with a bias for action and experimentation.
Benefits:
- Health insurance
- Remote work options
- Professional development opportunities
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