Director of Growth Marketing
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Job Description
Director of Growth Marketing responsible for newsletter and lifecycle growth. Overseeing strategy, execution, and performance across Blavity’s brands, products, and platforms.
Responsibilities:
- Own Blavity’s Iterable instance and email/lifecycle operating model
- Define and maintain segmentation, list governance, deliverability, and journey best practices
- Own the global email and newsletter calendar across brands
- Define newsletter tone, POV, cadence, and segmentation strategy
- Modernize newsletters to feel personal, culturally resonant, and trust-building
- Review and guide campaign logic and setup; step in hands-on for launches, complex builds, experiments, and time-sensitive growth initiatives
- Operationalize acquisition, onboarding, and retention flows that support broader brand and content strategy
- Design and lead growth experiments across email and lifecycle programs
- Test acquisition levers such as referrals, quizzes, paid newsletters, and sharing loops
- Track and report on subscriber growth, engagement, and retention
Requirements:
- MBA or M.A. in Hospitality
- 6-8+ years of experience in CRM
- Proven ability to partner cross-functionally in fast-paced, multi-brand or high-growth environments
- Demonstrated success driving measurable audience or list growth
- Strong working experience with Iterable
Benefits:
- Occasional travel may be required
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