Head of User Acquisition
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Job Description
Head of User Acquisition leading paid growth strategies for innovative consumer products company focused on Meta and Snapchat marketing campaigns. Manages a team and external agencies to achieve CPA targets and revenue growth.
Responsibilities:
- Own acquisition strategy, budget allocation, and scaling execution across Meta (Facebook/Instagram) and Snapchat.
- Lead internal UA specialists and external agencies. Set direction, enforce accountability, and drive execution quality.
- Build and run a high-velocity creative testing pipeline. Define winner criteria, kill weak concepts fast, and scale winners immediately across variations and localizations.
- Define and maintain the full creative testing system: structure, naming conventions, decision rules, and learnings loop.
- Own CPA, CVR, ARPU, and LTV tracking. Deliver structured performance reporting daily and weekly. Maintain full channel transparency for leadership.
- Enforce compliance frameworks across all creatives and funnels. Audit rejections, extract patterns, and define rules for future scaling.
- Build automated flows to monitor competitor ads, offers, and creative patterns. Feed insights directly into growth and creative decisions.
- Establish and enforce UA business operations including reporting loops, spend monitoring, and cross-team coordination. Implement automation tools to scale efficiently.
Requirements:
- 5+ years of experience leading user acquisition with a proven track record scaling paid campaigns profitably on Meta and Snapchat.
- Experience managing internal teams and external agencies simultaneously.
- Strong background in creative testing pipelines and data-driven optimization.
- Advanced skills in A/B testing, marketing analytics, and ad automation tools.
- Experience in sweepstakes, online gaming, or subscription-based consumer products is a strong plus.
- Proven ability to establish and manage business processes with strict operational discipline.
- Exceptional attention to detail, operational rigor, and an accountability-first mindset.
- Fluent in English.
Benefits:
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
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