Director of Growth Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Director of Growth Marketing to lead and execute demand generation strategies for a SaaS platform. Overseeing integrated campaigns and optimizing marketing investments for higher education.
Responsibilities:
- Own the growth marketing and demand generation strategy across digital channels, media, campaigns, and lifecycle marketing to drive qualified pipeline and revenue growth
- Overhaul and scale existing demand programs, introducing modern frameworks, experimentation, and performance-driven marketing practices
- Manage and optimize a ~$1.5M annual paid media budget, working closely with external media agency partners to maximize performance across channels
- Develop and execute integrated campaigns across paid media, digital channels, and marketing automation platforms
- Partner with product marketing and brand marketing to translate positioning and messaging into high-performing demand campaigns
- Define and track pipeline targets and campaign performance goals, using data to continuously optimize channel mix and ROI
- Lead campaign experimentation across digital channels, media buying, and emerging AI-driven marketing workflows
- Work cross-functionally with sales and revenue teams to ensure strong marketing-to-sales alignment and pipeline quality
- Manage marketing technology and reporting workflows, including CRM and marketing automation platforms (HubSpot experience preferred)
Requirements:
- 6–8+ years of experience in growth marketing, demand generation or performance marketing, ideally within a B2B SaaS company
- A strategic demand leader, not just a campaign executor—you’ve built or scaled demand generation functions before
- Deep expertise across digital channels, paid media, lifecycle marketing, and campaign optimization
- Strong experience managing marketing budgets and performance targets, including working with media agency partners
- Highly data-driven with the ability to analyze campaign performance and continuously optimize marketing investment
- Comfortable operating in modern marketing environments that use automation, AI, and experimentation
- Experience working with CRM and marketing automation platforms (HubSpot strongly preferred)
- Collaborative and cross-functional, able to work closely with sales, product marketing, and leadership
Benefits:
- 20 PTO days + 10 company holidays
- Comprehensive health, dental, and vision coverage
- 401(k) with 4% employer match
- Modern tech + opportunity to work with AI-driven tools
- Fast-moving, mission-driven culture
- High-impact work that improves access to higher education
Similar Jobs
Senior Growth Marketing Manager
Senior Growth Marketing Manager at LawnStarter driving paid acquisition for service professionals to enhance marketplace supply. Strategic role encompassing campaigns, conversion, and cross-functional collaboration.
Senior Growth Marketing Lead
Drive growth marketing at Oleria, a leader in AI-native identity security while managing cross-location teams and campaigns. This hands-on role involves strategy, execution, and travel for key external engagements.
Growth Manager
Growth Manager leading paid acquisition strategies for community engagement at Workweek. Collaborating with multiple teams to build growth infrastructure and manage lifecycle flows.
Mid-level Growth Analyst
Analista de Growth Pleno at Víssimo developing scripts for automation and managing paid media. Collaborating with teams to optimize performance metrics and enhance processes.
Head of User Acquisition
Head of User Acquisition leading paid growth strategies for innovative consumer products company focused on Meta and Snapchat marketing campaigns. Manages a team and external agencies to achieve CPA targets and revenue growth.
Vice President, Federal Growth
VP, Federal Growth for PeakMetrics overseeing federal revenue strategy and execution. Building relationships and managing the federal team to drive growth in U.S. Government sector.
Vice President – Innovation and Growth Strategy
Vice President driving business growth strategy and AI adoption at U.S. FinTech. Collaborating with leadership and stakeholders to enhance product offerings and recognition of growth opportunities.
Growth Specialist
Platform Growth Specialist at WBS CODING SCHOOL ensuring courses reach learners via key platforms. Manage listings on KURSNET and mein NOW while optimizing for performance and visibility.
Director of Growth Marketing
Director of Growth Marketing at Redirect Health scaling awareness and engagement for affordable healthcare. Driving data-driven marketing strategies with a focus on growth and cost transparency
Senior Growth Designer
Senior Growth Designer at Circle responsible for evolving the marketing website and compelling digital experiences. Collaborating with teams to ensure effective brand representation and user engagement.
Clinic Growth Advisor
Clinic Growth Advisor driving adoption of technology solutions at veterinary practices. Increase customer satisfaction and operational efficiencies through proactive engagement and support.
Growth
Growth role driving consumer audience engagement for Zenith Health's pregnancy care products. Owns marketing execution and growth strategy to reach and support pregnant women.
Growth Marketing Manager
Growth Marketing Manager optimizing Thatch’s marketing strategy and campaigns. Driving demand and revenue growth through B2B marketing for a healthcare innovation firm.
Director, GCC Growth and Client Engagement
Director leading GCC growth and client engagement for Eurasia Group. Focused on expanding client relationships and driving strategic initiatives in the region.
VP, Digital Engagement – Growth
Lead digital growth strategies at SugarCRM for B2B marketing. Drive measurable impact on revenue and customer expansion with a focus on innovation and team leadership.
Senior Manager, Growth Marketing
Senior Manager of Growth Marketing driving revenue and pipeline at Veeam, specializing in B2B SaaS growth marketing and AI-based demand generation.
Creative Growth Designer – Motion & Video Lead
Creative Growth Designer focusing on performance-driven storytelling for Wisp's marketing team. Responsible for developing high-impact video-first creative across various platforms.
Sales Growth Manager
Sales & Marketing Growth Manager managing marketing and sales functions for clients. Leading growth strategies across digital marketing and sales operations.
Travel Agent – Flexible Schedule
Remote Travel Agent researching travel options, planning vacations, and managing bookings for clients. Seeking motivated individuals for long-term growth in the travel industry.
Growth Marketer
Growth Marketer generating qualified leads and booked consultations for Geekbears' AI-powered digital products and services. Collaborating with the CEO on lead generation strategies and performance analysis.