Growth Manager
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Job Description
Growth Manager leading paid acquisition strategies for community engagement at Workweek. Collaborating with multiple teams to build growth infrastructure and manage lifecycle flows.
Responsibilities:
- Manage the day-to-day of paid acquisition across Meta, Beehiiv, and emerging channels: creative testing, budget pacing, and weekly performance reporting.
- Build and maintain the growth infrastructure: landing pages, lead magnets, signup flows, and onboarding paths.
- Manage lifecycle flows from first touch through activation, membership conversion, and event attendance.
- Track funnel performance across conversion rates, acquisition costs, and subscriber quality.
- Bring a point of view on what the numbers mean and what to test next.
- Day-to-day coordination with agencies and external partners on execution, reporting back to the team on performance.
- Work closely with content, creator ops, community, and product teams to keep growth work connected to what is happening across each network.
- Pull the data, make sense of it, and share what you think it means. Not just the numbers, but the so what.
Requirements:
- 3 to 5 years of experience in growth, lifecycle, or performance marketing.
- Experience with acquisition strategy and meaningful marketing budgets.
- Strong understanding of funnel metrics, LTV to CAC dynamics, and growth experimentation.
- Deep familiarity with newsletters and email as growth channels.
- Ability to balance creative judgment with analytical rigor.
- Comfortable operating in ambiguity and making calls without perfect information.
- Clear communicator who can align stakeholders and drive decisions.
Benefits:
- Competitive pay (we don't pay based on location, we assign value to the role)
- Equity in Workweek
- Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
- Unlimited PTO with a minimum of 3 days/quarter used
- 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
- 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
- 401(k) plan with 3.5% company match
- $500 one-time stipend for any home office needs used after the first 90 days
- 5-week sabbatical after 4 years on staff
- 2 volunteering days per year
- 1x/year in-person team retreat
- $100/month book stipend
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