Senior Growth Marketing Manager
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Job Description
Senior Growth Marketing Manager at LawnStarter driving paid acquisition for service professionals to enhance marketplace supply. Strategic role encompassing campaigns, conversion, and cross-functional collaboration.
Responsibilities:
- You own paid acquisition and activation of service professionals ("Pros") across priority markets.
- You're accountable for bringing on Pros who complete vetting and successfully perform their first job — not just sign up.
- You own the top of the funnel end-to-end: ads, landing pages, signup conversion, and the handoff into onboarding.
- Beyond that handoff, you influence the product onboarding, vetting, and activation steps that get a Pro to their first completed service.
- When conversion breaks anywhere in the funnel, you partner with Product, Operations, and Analytics to diagnose and fix it.
- This is a senior IC role with broad ownership and direct impact on revenue and market growth.
- You're creating the benchmarks for the new channel, as this is not a traditional customer acquisition or demand generation role.
Requirements:
- Hands-on at scale. You've personally managed six- or seven-figure monthly budgets across Google and Meta. You build campaigns, analyze data, and iterate — you don't hand a brief to an agency and wait.
- Push and interrupt channel expert. Your core strength is paid social and interrupt marketing — you know how to reach people who aren't actively searching.
- Conversion-minded. You don't stop at driving traffic. You own landing pages, test signup flows, and obsess over conversion rate at every step.
- Supply-side marketplace experience (bonus). You've acquired supply for a two-sided marketplace — drivers, hosts, couriers, taskers.
- Data-driven strategist. You mine data to inform top-of-funnel decisions — identifying which audience segments, channels, and creatives produce the best downstream outcomes.
- Builder in ambiguity. This channel doesn't exist yet at LawnStarter. There's no playbook, no historical data, no "what worked last quarter." You'll define the strategy, build the infrastructure, and figure out what works through testing.
- AI-native. You use AI tools to generate creative variants, analyze performance data, build reports, and mine audience insights faster than traditional workflows.
- Accountable for outcomes. You measure yourself on activated Pros and revenue impact, not impressions, clicks, or "campaigns launched."
Benefits:
- Base salary: $150,000–$180,000 USD
- Healthcare: Medical, dental, and vision
- Fully remote: This role requires deep focus for campaign builds, data analysis, and creative iteration. Work from anywhere in the US.
- 401(k)
- Unlimited PTO: Focused on outcomes, not hours
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