Director of Marketing, Molecular Diagnostics
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Job Description
Global marketing director scaling molecular diagnostic solutions across Women’s Health and Infectious Disease. Leading commercialization, demand generation, and global marketing teams at Waters, a life sciences technology company.
Responsibilities:
- Lead global marketing strategy and execution for the molecular diagnostics solutions portfolio across Women’s Health and Infectious Disease
- Develop and deploy global go-to-market strategies, positioning, messaging, campaign frameworks, and launch activation plans
- Drive demand generation and funnel acceleration through integrated marketing programs, digital and field campaigns, and customer engagement strategies
- Partner with regional commercial leaders on tools, content, training, and sales enablement resources
- Partner with Product Management to align marketing strategies, campaigns, launch plans, portfolio priorities, roadmap timing, product claims, and customer value propositions
- Lead global launch commercialization readiness for new offerings
- Use market insights, customer feedback, funnel analytics, competitive intelligence, and campaign performance data to refine strategies and identify growth opportunities
- Build relationships with customers, key opinion leaders, and external stakeholders
- Partner with Medical and Scientific Affairs, Clinical, Regulatory, and Legal stakeholders to ensure accurate and compliant promotional content
- Drive performance through marketing planning, budget management, KPI tracking, and operating rigor
- Lead and develop a high-performing global marketing team
Requirements:
- Ten or more years of progressive marketing, commercial, or go-to-market leadership experience in molecular diagnostics, IVD, medical devices, life sciences, or adjacent regulated healthcare markets
- Experience leading and developing high-performing teams in matrixed global organizations
- Demonstrated success developing global marketing strategies and delivering measurable business impact across complex global markets
- Strong strategic and organizational leadership skills
- Ability to set direction, lead through transformation, simplify complexity, and build alignment across senior cross-functional stakeholders
- Deep customer orientation
- Ability to engage credibly with key opinion leaders, laboratory leaders, clinical stakeholders, external partners, and senior executives
- Proven ability to influence without authority across product management, R&D, regions, medical and scientific affairs, regulatory, finance, and commercial teams
- Excellent executive communication, storytelling, and decision-making skills
- Experience working across global regions and varying market maturity levels
- Experience in regulated diagnostic environments is strongly preferred
- Flexibility to travel globally up to 30% of the time
Benefits:
- Comprehensive Total Rewards program
- Reward and recognition opportunities
- Competitive compensation and benefits programs
- Learning, growth, and development opportunities
- Face-to-face collaboration supporting learning, progress, and success
- Equal Opportunity Employer
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