Director of Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Director of Marketing at Capitalize responsible for revenue-driving demand generation and automation strategies. Leading a modern marketing system focused on measurable pipeline and revenue impact.
Responsibilities:
- Own lead generation, demand creation, and measurable pipeline impact
- Build and scale a repeatable engine across channels: website, SEO/SEM, email, social, content, events, partner motions
- Establish and manage clear KPI dashboards (MQL → SQL → pipeline → revenue, CAC, ROI, conversion rates, velocity)
- Partner tightly with Sales to align ICP, messaging, offers, and follow-up motions
- Implement automation workflows to reduce manual effort and increase throughput
- Improve attribution, routing, scoring, and nurture logic so leads convert reliably
- Build an “AI-enabled” content and campaign operating model (research, personalization, repurposing, testing, analysis—done faster and smarter)
- Create a scalable approach to segmentation, lifecycle, and intent-driven messaging
- Own category-level messaging that makes Capitalize easy to understand and easy to choose
- Translate what we do best—automation + analytics + AI—into clear, compelling narratives by persona (Finance, Ops, HR, IT/Analytics)
- Build content and campaigns that feel like “we understand your world,” not generic tech marketing
- Build, develop, and level up a high-performing marketing team (internal + external)
- Decide what to build vs. buy vs. outsource—and own the outcomes either way
- Select, manage, and hold vendors accountable to performance and ROI
- Activate co-marketing with strategic partners (e.g., Alteryx, UiPath, Workday Adaptive, Databricks) to unlock leverage and credibility
- Serve as connective tissue between Leadership, Business Development, Sales, and Delivery to ensure alignment and execution
- Bring calm and clarity to chaos—cut through competing priorities and focus the team on what drives results
Requirements:
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
- 8–12+ years in performance-driven marketing, ideally in professional services, technology, analytics/automation, or B2B consulting
- Proven track record generating pipeline and revenue impact (not just awareness)
- Deep understanding of funnel mechanics, attribution, experimentation, and optimization
- Experience building and leading high-output marketing teams and vendor ecosystems
- Strong marketing operations capability (automation workflows, reporting, lifecycle, segmentation)
- Comfortable in fast-paced, high-growth, high-accountability environments
- Direct, transparent communicator who takes ownership and drives alignment.
Benefits:
- Flexible, remote work model
- Team collaboration and periodic travel as needed
Report this job
Job expired or something wrong with this job?
Similar Jobs
Product Marketing Director – Mid Market/Enterprise
Product Marketing Director at FMG driving messaging and positioning for mid-market and large-enterprise segments in financial services. Owns product positioning, launches, and cross-functional execution.
Chief Marketing Officer
Chief Marketing Officer responsible for executing marketing strategies for Affiliate Takeover events. Driving ticket sales and managing comprehensive marketing campaigns in a fast-paced environment.
Senior Director of Marketing, Communications
Senior Director of Marketing & Communications driving enrollment for MASStrong program. Leading thought leadership and marketing visibility efforts across Massachusetts healthcare and behavioral health sectors.
VP of Marketing – B2B
VP of Marketing leading demand generation efforts at BM Digital, driving qualified sales conversations and pipeline growth through marketing channels and team management.
Director of Marketing Operations – Reporting
Director of Marketing Operations at Arrowhead Intermediaries overseeing marketing transformation and analytics. Driving efficiency and effectiveness in marketing operations and reporting initiatives.
Executive Partner, Chief Marketing Executive
Executive Partner for Chief Marketing Officers at Gartner, providing strategic marketing advice and insights. Managing senior executive relationships to achieve client marketing objectives.
Marketing Executive
Remote Marketing and Success Partner empowering individuals navigating career transitions. Utilize marketing strategies and mentoring frameworks for personal and professional growth.
Head of Marketing Communications
Head of Marketing Communications at Buyapowa to modernize how they engage enterprise buyers. Requires experience in B2B SaaS marketing and strong brand adaptation skills for modern contexts.
Director of Marketing
Director of Marketing responsible for Muvr’s end-to-end marketing strategy. Driving high-quality acquisition, improving conversion, and strengthening brand in existing and new markets.
Marketing Director, Digital Solutions
Marketing Director for Digital Solutions at GE HealthCare, developing customer-focused marketing strategies in the U.S. and Canada. Collaborating across teams to drive growth and differentiation in healthcare solutions.
Marketing Executive
Demand Generation Executive at OAG responsible for planning multi-channel campaigns. Focus on pipeline growth and customer acquisition in the global travel industry.
Integrated Marketing Director
Integrated Marketing Director managing marketing campaigns targeted at women clients for Mercer Advisors. Collaborating across departments to implement strategies and drive measurable outcomes.
Head of Marketing – Growth
Growth Marketing Manager responsible for multi-country eCommerce marketing performance and revenue. Managing acquisition and retention campaigns across various platforms in a fully remote setting.
Chief Commercial Officer – CCO
Chief Commercial Officer leading global revenue growth and market leadership in IAM solutions at Simeio. Responsible for go-to-market strategy and building high-performance sales and marketing teams.
Director of Marketing Services
Director of Marketing Services leading DTC marketing strategies for Passport's international expansion. Guiding clients on revenue growth and marketing effectiveness in ecommerce.
Sales Director
Sales Director driving strategic sales and enterprise relationships in the EMEA market for a tech firm. Leading B2B sales and managing complex sales cycles across various stakeholders.
Director of Marketing
Director of Marketing at Bay Smokes driving marketing strategies and team management. Leading brand initiatives and marketing performance across ecommerce and retail channels.
Director of Marketing Communications – Strategic Marketing
Director of Marketing Communications at GE HealthCare, managing branding and marketing strategies. Overseeing communications programs and collaborating with sales and product management teams.
Head of Marketing – Mobile
Lead mobile marketing acquisition for Social Discovery Group, enhancing user growth and revenue. Develop strategies, oversee marketing budgets, and lead a diverse team to achieve core goals.
Head of Marketing
Head of Marketing overseeing consumer growth and expansion strategies for Franki. Responsible for leading paid acquisition, lifecycle marketing, and brand growth across multiple markets.