Director of Paid Media
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Job Description
Director of Paid Media leading and scaling $20M annual paid media budget for real estate marketing organization. Overseeing creative performance and driving customer acquisition strategies.
Responsibilities:
- Own the strategy, execution, optimization, and scaling of a $20M+ annual paid media budget across Meta, CTV, Paid Search, Native, Display, and emerging channels.
- Remain highly hands-on within advertising platforms, personally monitoring campaign performance and driving optimization efforts.
- Lead and mentor the creative team responsible for ad copy, video production, graphic design, editing, messaging, and campaign execution.
- Ensure all creative initiatives are driven by measurable performance, testing frameworks, and return on investment.
- Build structured experimentation programs that continuously improve creative performance, lead quality, and customer acquisition costs.
- Develop scalable marketing systems for campaign launches, QA, reporting, forecasting, budgeting, and operational excellence.
- Partner cross-functionally with executive leadership to align paid media strategy with overall business objectives.
- Develop executive dashboards and reporting that clearly communicate campaign performance, business impact, and future growth opportunities.
- Identify new acquisition channels, audience opportunities, and scaling strategies while maintaining profitability and efficiency.
- Foster a culture of accountability, innovation, continuous testing, and data-driven decision making across the marketing organization.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- 8+ years of hands-on performance marketing experience with increasing leadership responsibility.
- Proven success managing $20M+ annual paid media budgets with strong ROAS and customer acquisition performance.
- Extensive expertise managing Meta Ads and Connected TV (CTV) campaigns at scale.
- Strong experience with Paid Search, Native Advertising, Display, and other digital acquisition channels.
- Experience leading creative teams responsible for content strategy, ad production, editing, testing, optimization, and performance measurement.
- Proven background within lead generation businesses that invest heavily in acquiring their own customers—not agency-side marketing.
- Deep understanding of attribution, conversion tracking, analytics, forecasting, and performance reporting.
- Demonstrated ability to build scalable marketing systems, testing frameworks, and operational processes.
- Exceptional leadership, analytical, communication, and project management skills with a passion for continuous optimization and measurable business growth.
Benefits:
- Medical, dental, and vision insurance
- Paid Time Off and company holidays
- 401(k) with company match (if applicable)
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