Director of Product Marketing
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Job Description
Director of Product Marketing positioning mpathic’s AI safety software and expert-led services. Building sales enablement, messaging, and go-to-market launches for technical and enterprise buyers.
Responsibilities:
- Define positioning, value propositions, and messaging frameworks for the mpathic platform and expert-led services
- Develop buyer personas, ideal customer profiles, and use cases with Sales and Customer Success
- Maintain competitive and market intelligence, including seller battlecards
- Translate behavioral science, evaluation, and AI safety concepts for technical, clinical, and executive buyers
- Build and maintain the sales playbook, including discovery guides, qualification frameworks, objection handling, pitch and demo narratives, pricing and packaging guidance, and sales materials
- Design and run seller onboarding and ongoing training
- Own the enablement calendar, content repository, and tools
- Measure enablement impact and adjust programs accordingly
- Plan and coordinate go-to-market launches for products, features, benchmarks, and services
- Conduct win/loss analysis and customer and prospect research
- Contribute to pricing, packaging, and segmentation decisions
- Partner with Sales, Product, Clinical Solutions, and Customer Success
- Bring seller and customer feedback to Product and leadership
- Learn the platform, services, customers, and sales motion; audit messaging and enablement; establish planning boundaries; and deliver initial messaging and an enablement roadmap
- Roll out messaging frameworks, repeatable enablement, competitive battlecards, win/loss insights, and launch readiness
Requirements:
- [8+] years of experience in product marketing, sales enablement, or related go-to-market roles at a B2B software, AI/ML, or hybrid software-and-services company, including leadership experience
- Experience building positioning and messaging for technical and complex products and selling into enterprise buyers
- Experience owning a sales enablement function or program and measuring its impact
- Ability to translate technical, scientific, or clinical concepts into clear value for different audiences
- Collaborative experience across Sales, Product, Customer Success, and Marketing, with respect for clear ownership lines
- Comfort with ambiguity in an early-stage, remote-first environment and willingness to be strategic and hands-on
- Experience in AI safety, AI/ML infrastructure, healthcare, or life sciences, or willingness to develop it
- Familiarity with evaluation, red teaming, or benchmarking concepts is a plus
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