Director, Omnichannel Strategist – Life Sciences
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Job Description
Omnichannel Strategist designing customer engagement strategies across digital, field, and in-person touchpoints for life sciences. Collaborating with cross-functional teams to ensure data-driven integration.
Responsibilities:
- Partner with brand and cross-functional stakeholders to define omnichannel engagement strategies aligned to business goals
- Lead data consulting and modeling discussions, ensuring segmentation and predictive insights drive targeting and personalization
- Develop data-driven personas and journey maps, validated by research and real-world data sets
- Apply AI tools and frameworks to enhance customer insights, content strategy, and channel orchestration
- Support training and change management efforts to drive omnichannel adoption and best practices across teams
- Translate strategies into actionable program blueprints and playbooks
- Partner with content, media, field, and technology teams to orchestrate campaigns across email, web, social, paid, and field channels
- Leverage orchestration suites (e.g., Veeva CRM, Salesforce Marketing Cloud, Adobe Experience Cloud) to enable seamless activation
- Define KPIs and measurement frameworks for omnichannel programs
- Use BI tools (Tableau, Power BI, Qlik, etc.) to visualize performance and communicate insights
- Collaborate with analytics teams to run predictive and performance modeling that informs future campaign design
- Drive a test-and-learn culture for continuous improvement
Requirements:
- Bachelor’s degree in Marketing, Business, Analytics, or related field; advanced degree a plus
- 5–7 years of experience in digital marketing, customer engagement, or omnichannel planning, preferably in healthcare or life sciences
- Strong knowledge of business intelligence tools: Tableau, Power BI, Qlik
- Experience with data-driven persona development and journey design validated by research and real-world data
- Familiarity with predictive modeling, data-driven targeting, and AI tools for content, customer journey design, or campaign optimization
- Hands-on experience with orchestration platforms: Veeva CRM/CLM, Salesforce Marketing Cloud, Adobe Experience Cloud, Marketo
- Proficiency with social and search tools: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, SEO/SEM platforms (Google Analytics, SEMrush, Moz), and social listening/monitoring tools (Sprinklr, Hootsuite, Brandwatch)
- Proven ability to consult internally, lead workshops, and influence stakeholders
- Experience supporting training and organizational change management initiatives
- Strong analytical, communication, and collaboration skills
Benefits:
- Competitive pay, incentives, retirement, and income security programs
- Comprehensive benefits and wellness programs focused on healthy lifestyles
- Generous paid time off, employee assistance programs, and flexible work arrangements
- Performance-driven environment including professional development and transfer opportunities
- People-first culture fostering self expression, diversity, and a growth mindset
- Celebrations! We love to celebrate service anniversaries, holidays, diversity and inclusion events, project milestones, and anything else that is meaningful to our employees
- Support of the community organizations you are passionate about
- Ongoing programs and events designed to bring our global team together
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