Director – Performance Marketing
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Job Description
Performance Marketing Director scaling paid media, SEO, automation, and lifecycle marketing for ZRG, a global talent advisory firm. Driving qualified leads, pipeline, cross-sell, and revenue growth.
Responsibilities:
- Own ZRG's paid media strategy and execution across paid search, paid social, programmatic, content syndication, intent-based targeting, and display
- Drive cost-efficient lead and pipeline generation and manage channel strategy and budgets
- Build and optimize full-funnel paid programs, landing pages, conversion rate optimization, and A/B testing
- Develop AI-driven market signal and lead nurture strategies
- Execute post-hire engagement marketing and cross-sell programs across ZRG's service lines
- Build lifecycle nurture campaigns to support client retention and expansion
- Partner with client success, delivery, account, business unit marketing, sales, and commercial teams
- Lead end-to-end SEO strategy, including keyword research, search intent mapping, technical SEO, on-page SEO, and content SEO
- Lead strategy and optimization for email, marketing automation, website, and organic social
- Own the Pardot/Salesforce Marketing Cloud roadmap, including lead scoring, segmentation, nurture flows, and CRM integration
- Build performance marketing measurement frameworks, KPIs, dashboards, attribution, and reporting cadences
- Lead weekly, monthly, and quarterly performance reviews and drive testing and optimization
- Manage and report on budgets for media, agencies, tools, and vendors
- Partner with revenue operations and sales leadership on lead handoff, attribution, and funnel visibility
- Manage the Manager of Performance Marketing and lead agency partners, media buyers, and contractors
- Build team structure, hiring plan, and operating model with GTM Operations
- Foster a high-performance, test-and-learn culture and leverage AI with human oversight
Requirements:
- 8+ years of experience across paid media, demand generation, and marketing operations
- Ideally experience in B2B professional services, SaaS, or a similarly complex, consultative sales environment
- Proven ability to drive pipeline and revenue through paid and owned channels
- Deep fluency in paid search, paid social, programmatic, and marketing automation
- Experience in cross-sell and lifecycle marketing
- Ability to collaborate with business unit leaders, sales teams, and commercial partners to align marketing with revenue goals
- Strong analytical skills and ability to build reports and use data for decision-making
- Experience leading people and managing agencies
- Ability to develop talent, hold partners accountable, and build a high-functioning team
- Comfortable with ambiguity and building new functions
- Mac proficiency/environment compatibility
Benefits:
- Comprehensive benefits package
- Mac preferred environment
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