Director, Product Marketing
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Job Description
Senior Product Marketing Leader at SQUIRE defining the marketing strategy for barber solutions. Leading product launches and collaborating across teams to enhance market presence.
Responsibilities:
- Stand up the Product Marketing function from the ground up
- Own SQUIRE’s product narrative and category positioning
- Lead all major product launches
- Communicate our growing AI capabilities to the Barber community
- Build sales enablement, pricing & packaging strategy, and competitive intelligence
- Serve as a strategic partner to Product, Sales, and Executive Leadership
Requirements:
- 8+ years of Product Marketing experience in B2B SaaS, with experience in vertical SaaS strongly preferred (*experience in the barber, beauty, wellness, or SMB services is a major plus*)
- Proven experience building or scaling Product Marketing functions
- Experience working closely with Sales and Revenue teams in a high-growth environment
- Exceptional at messaging and positioning — you can turn complex products into simple, compelling narratives
- Strong in product launches — you know how to drive adoption, not just ship announcements
- Collaborative
- Deeply experienced in sales enablement and revenue impact
- Analytical and strategic about pricing & packaging
- Comfortable operating at both strategic and hands-on levels
- AI native who understands both how to translate AI functionality to prospects and customers, and is well-versed in how to use AI tools to improve how we work
- Able to influence senior stakeholders and executives
- Track record of improving win rates, conversion, or revenue through Product Marketing
- Strong writing and storytelling ability
- Experience working cross-functionally with Product, Engineering, Sales, Marketing, and Finance.
Benefits:
- Base Salary ($180,000 - $205,000) + Bonus (15%)
- New hire stock grant
- 100% employer paid medical, dental, and vision insurance for you and your dependents
- 401K plan with company contribution
- Generous PTO and Parental Leave policies
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