Director, Revenue Marketing – Demand Generation
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Job Description
Hands-on Director of Revenue Marketing owning demand generation at a PE-backed ERP firm. Responsible for pipeline creation and marketing strategy execution.
Responsibilities:
- Own the marketing motion that produces qualified meetings and pipeline
- Responsibilities include ICP definition and segmentation
- Target account campaigns by buyer persona, business need, and pain point
- Campaigns aimed at financial, operational, and executive decision-makers in complex mid-market businesses
- Webinar, event, partner, referral, and customer-proof campaign support
- Practical testing of channels that can create revenue, not vanity metrics
- Clear reporting on qualified meetings, sales-accepted opportunities, pipeline sourced and influenced, and conversion
- Build a highly leveraged marketing operating system using AI, automation, workflows, and modern software tools
- Create and manage content that helps the sales team win business
- Work directly with the Director of Sales and the sales team to make outbound and account-based selling more effective
- Own the marketing side of CRM hygiene, attribution, campaign tracking, and reporting
- Improve the company's digital presence with a focus on conversion and commercial relevance
Requirements:
- 5-10+ years of B2B marketing experience, ideally in enterprise software, B2B SaaS, workflow software, tech-enabled services, professional services, or another complex B2B environment
- Strong demand generation and revenue marketing orientation
- A track record of creating pipeline for sales teams, not just producing brand awareness
- Strong writing and positioning skills
- Ability to translate technical or complex products and implementation-led offerings into clear buyer-facing messaging
- Strong commercial judgment and the ability to quickly learn a complex B2B category
- Hands-on CRM and marketing automation experience
- Strong fluency with AI tools, workflow automation, and modern marketing software
- Experience using tools, templates, workflows, and automation to operate with high leverage and limited headcount
- Creativity and resourcefulness in generating demand without relying on large paid-media budgets
- Experience partnering closely with sales leadership and front-line sellers
- Strong analytical instincts around funnel performance, attribution, and conversion
- Enough strategic ability to define the plan and enough humility and energy to execute it personally
- Comfort in a PE-backed or performance-oriented environment
- High urgency, high ownership, and low ego.
Benefits:
- Health insurance
- Professional development
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