Senior Performance Marketing Manager
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Job Description
(Senior) Performance Marketing Manager responsible for campaigns to generate qualified leads at Dr. Klein. Work remotely with occasional visits to Hamburg or Lübeck.
Responsibilities:
- Planning, managing and optimizing our performance marketing campaigns across channels such as Google Ads, Microsoft Advertising and Meta Ads
- Analyzing campaign performance using relevant KPIs
- Developing audience-targeted ad creatives and landing pages
- Using web analytics, tracking and reporting tools
- Monitoring current developments in digital marketing
Requirements:
- Degree in business administration, marketing, media studies or a comparable qualification
- At least three years' experience in performance marketing
- Independently planned, executed and optimized campaigns in Google Ads (e.g., Search, Performance Max or Demand Gen), Microsoft Advertising and Meta Ads
- Solid knowledge of tracking, web analytics and conversion optimization
- Familiarity with Google Ads, Microsoft Ads, Meta Business Manager, Google Analytics 4, Google Tag Manager, conversion tracking and pixel implementations
- Independent working style and readiness to take responsibility
Benefits:
- Up to 100% remote work possible
- 30 days of annual leave
- Trust-based working hours
- Technical equipment that meets the latest standards
- Plenty of scope to shape your role, short decision-making paths and the opportunity to make a real impact
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