Freelance Senior Paid Media Manager – Social, Search
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Job Description
Freelance Senior Paid Media Manager leading paid social and search media strategies for client success. Focused on maximizing ROI and managing high-budget campaigns with a results-driven approach.
Responsibilities:
- Lead and execute paid media strategies across social and search channels.
- Define and execute data-driven digital strategies to maximize advertising investments.
- Develop advanced paid social media and paid search strategies.
- Ensure successful campaign implementation and budget optimization.
- Track performance metrics of advertising campaigns.
- Collaborate with internal and external stakeholders to drive results.
- Conduct thorough research and implement strategies based on client goals.
- Manage campaigns across DSP platforms for various formats.
Requirements:
- 5+ years of experience in digital marketing with a focus on paid media strategy, including Social and Search platforms.
- Strong experience in managing high-budget campaigns with a clear focus on ROI and performance metrics.
- Extensive experience in optimizing cross-channel campaigns for video, mobile, and display advertising.
- Ability to interpret GA4 data and leverage insights to optimize campaigns.
- Technical troubleshooting skills related to buying platforms, with a focus on proactive solutions.
- Strong analytical skills and the ability to translate data into actionable strategy and reporting.
- Exceptional client communication skills, with experience in presenting complex performance insights and recommendations to senior stakeholders.
- Excellent organizational and project management skills, with the ability to prioritize tasks in a fast-paced, entrepreneurial environment.
- Bachelor's degree or higher in Marketing, Business, or a related field.
Benefits:
- Professional development opportunities
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