SEM Campaign Manager
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Job Description
Paid Search Campaign Manager optimizing paid search campaigns for Forbes Advisor's performance marketing team. Collaborating with various teams to drive growth and improve search initiatives.
Responsibilities:
- Work within our in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others.
- Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required.
- Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies.
- Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth.
- Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities.
- Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team.
- Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance.
- Generate innovative ideas to challenge and reshape existing best practices.
- Stay up to date with search engine updates and PPC industry trends.
- Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories.
- Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals.
Requirements:
- Proven 3+ years’ experience in PPC/SEM, working on Google Ads and Microsoft Ads.
- In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies.
- Experience managing large-scale PPC accounts.
- Strong analytical skills and proficiency in data analysis tools.
- Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools.
- Experience using external competitive research tools such as SEMrush, Adthena, or similar.
- Highly motivated with a proven track record of exceeding expectations.
- Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally.
- Enjoys working in a collaborative team environment and supporting the business in achieving goals.
- Proficient in Excel.
- Bachelor’s Degree is required.
Benefits:
- Equal employment opportunities
- Prohibits discrimination and harassment of any type
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