Display Ads Manager
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Job Description
Display Ads Manager at CoVet overseeing paid media campaigns including display and video. Focused on optimizing performance in a fast-paced veterinary industry setting.
Responsibilities:
- Lead the planning, execution, and optimization of display, video, and other paid media campaigns that support both acquisition and brand goals
- Assess and recommend channel expansion opportunities based on audience fit, campaign goals, market maturity, and expected return
- Build testing frameworks for creative, audience, messaging, and placement strategy, and use those learnings to improve performance over time
- Work closely with the design team and leadership to guide the development of new creative assets across static, video, and campaign-based formats
- Contribute to the development of brand campaigns in partnership with the Head of Marketing, while maintaining a strong focus on performance efficiency and measurable outcomes
- Support multi-market execution, adapting campaigns where needed for different stages of growth, audience maturity, and regional priorities
- Bring structure and clarity to campaign reporting, helping the company understand what is working, where creative is landing, and where media investment should be increased, refined, or paused
- Help ensure that paid media operations are scalable, resilient, and not overly dependent on any one individual
Requirements:
- Strong hands-on experience in paid media across display, video, and performance-oriented campaigns
- A balanced understanding of brand building and direct-response marketing
- Experience managing meaningful ad budgets across businesses at different stages of growth, from startup environments to more scaled programs
- A strong testing mindset and the ability to translate data into clear action
- Experience working closely with designers or creative teams to shape campaign assets
- Comfort operating in a fast-moving environment where priorities evolve and campaign needs shift quickly
- Strong communication skills and the ability to collaborate across functions
Benefits:
- Comprehensive health, dental, and vision benefits
- Remote-first culture with flexible working arrangements
- Opportunity to shape the future of a fast-growing company and make a real impact in the veterinary industry
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