Email Marketing Developer
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Job Description
Email Marketing Developer focusing on HTML email development and multi-channel marketing. Collaborating with internal teams to improve email strategies for insurance products.
Responsibilities:
- Create, test, and deploy custom HTML emails for various internal and external clients.
- Utilize our Marketing Automation platform to maintain drafts, sent emails, automated email programs, and manage A/B email test campaigns.
- Monitor email performance analytics such as deliverability, opens, clicks, click-through rate, etc.; ensure proper tracking is applied and utilize Digital Marketing systems to attribute results to pertaining campaigns.
- Work as a team inside a full marketing department to create multi-channel marketing efforts.
- Research industry standards within the email marketing community and share best practices/techniques with the department.
- Collaborate with copywriters and graphic designers to create optimized email design layouts (mock-ups) focused on conversions.
- Assist various internal teams and departments with proper setup and maintenance of email sender technical requirements such as the From Address, DKIM, and SPF records for all clients.
- Maintain documentation and tutorials for relative projects.
- Collaborate on projects and assist with training and knowledge transfer within the Marketing, IT, and other internal departments.
- Ensure consistent brand standards are utilized across all Pearl and client emails.
- Respond to coworker and/or client requests as needed by phone or email.
- Track project activity and progress including time tracking through marketing project management software.
Requirements:
- Bachelor’s degree in communications, business, advertising, marketing, or a related field.
- 3+ years of HTML/CSS coding.
- 3+ years with multi-channel marketing campaigns; Insurance marketing exposure is a plus.
- Strong interpersonal skills with a proven ability to interface effectively at all levels within an organization (both with technical and non-technical positions).
- Ability to help train/influence/motivate team members with new processes and technology.
- Have at least a working knowledge of languages such as the following: HTML, CSS, and JavaScript.
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