Email Marketing Specialist

Posted 2ds ago

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Job Description

Email Marketing Specialist handling lifecycle email programs at a fast-growing finance B2C brand. Focusing on campaign strategy, audience segmentation, and A/B testing for effective engagement.

Responsibilities:

  • You'll handle subject lines, offers, and copy
  • Segmentation and audience strategy
  • Campaign briefs, calendar planning, and execution
  • Promotional blasts, automated flows, lifecycle sequences
  • A/B testing and iteration based on results

Requirements:

  • Proven email marketing experience for ecommerce, software, or finance B2C brands
  • Strong instinct for offers and subject lines that convert
  • Comfortable working with structured processes and AI-assisted workflows
  • Reliable, organized, available for ongoing work
  • Customer.io experience (Nice to have)
  • HTML email design experience (writing HTML directly or with AI, not image-based) (Nice to have)

Benefits:

  • About the setup: We use Customer.io as our ESP.
  • Our HTML emails are AI-generated against templates we maintain.
  • Processes are documented — you're stepping into an existing system, not building one from scratch.
  • Your job is the strategy and execution of campaigns.