Email Marketing Specialist
Posted 2ds ago
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Job Description
Email Marketing Specialist handling lifecycle email programs at a fast-growing finance B2C brand. Focusing on campaign strategy, audience segmentation, and A/B testing for effective engagement.
Responsibilities:
- You'll handle subject lines, offers, and copy
- Segmentation and audience strategy
- Campaign briefs, calendar planning, and execution
- Promotional blasts, automated flows, lifecycle sequences
- A/B testing and iteration based on results
Requirements:
- Proven email marketing experience for ecommerce, software, or finance B2C brands
- Strong instinct for offers and subject lines that convert
- Comfortable working with structured processes and AI-assisted workflows
- Reliable, organized, available for ongoing work
- Customer.io experience (Nice to have)
- HTML email design experience (writing HTML directly or with AI, not image-based) (Nice to have)
Benefits:
- About the setup: We use Customer.io as our ESP.
- Our HTML emails are AI-generated against templates we maintain.
- Processes are documented — you're stepping into an existing system, not building one from scratch.
- Your job is the strategy and execution of campaigns.

















