eMarketing Coordinator
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Job Description
eMarketing Coordinator supporting lead generation campaigns and email marketing initiatives for Technology Networks. Engaging with clients and managing campaign workflows while maintaining detailed records.
Responsibilities:
- Support custom lead generation campaigns and admin tasks.
- End-to-end management of lead generation campaigns, including uploading landing pages and creating custom forms.
- Liaising with clients, sales teams, and writers.
- Manage processes for email marketing, including builds, list creation, and execution.
- Analysis of emails and reporting (weekly/monthly reporting to TN teams).
- Accurate record keeping in Trello and custom trackers which campaign status, goals, and email dates.
- Coordinate with Paid Social Media teams to set up and execute campaigns as needed.
- Monitor and follow up with external clients, Creative Writers and Design to ensure timelines are met for campaign goals.
- Communicate any and all updates on lead generation campaigns, including launch timelines, materials required, changes needed, and analysis of launched campaigns.
- Continually assess, update, and make necessary changes to all operational SOPs in relation to the position.
- Support with additional tasks, including newsletter and 3rd party eBlast support, event and webinar eMarketing.
Requirements:
- 1+ years of experience working with email marketing
- Experience with marketing automation and CRM systems (e.g., HubSpot, MailChimp)
- Excellent communication skills to report results to stakeholders and work cross-functionally with multiple departments and multiple brands.
- Familiarity with the digital publishing, lead generation campaigns, or science sectors is highly desirable.
- Highly organized
- Excellent attention to detail
- Data Driven
- Ability to handle multiple tasks at any one time
- Customer focused
- Effective communication skills
- Enthusiasm and self-motivation
- Ability to work in a fast-paced environment
Benefits:
- Health insurance
- Professional development opportunities
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