Event & Field Marketing Manager – Fractional
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Job Description
Event manager building Kaizen's federal conference and field-marketing program for government technology. Owning sponsorships, executive events, budget, and pipeline measurement.
Responsibilities:
- Own Kaizen's events strategy end-to-end, including the annual calendar anchored to the federal buying year
- Evaluate conferences and sponsorships, negotiate sponsorship levels and booth placement, and decide where Kaizen participates
- Own booth design, demo staging, collateral, swag, vendors, and production partners
- Run the field motion alongside sales, including account targeting, pre-event outreach, meeting scheduling, travel, staffing, and follow-up
- Own executive dinners, agency roundtables, and closed-door briefings around major shows
- Secure leadership speaker placements, panel submissions, and awards, with photo, video, and customer-story capture
- Scope and build Kaizen-hosted summits, dinner series, or recurring briefings
- Own event budget management and reporting tied to pipeline, qualified meetings, and cost per meeting
- Navigate federal, state, and local gift and hospitality ethics rules with Legal
Requirements:
- 5–15 years in events, experiential marketing, or field marketing
- Direct ownership of event strategy and budget
- Demonstrated experience owning a conference circuit, sponsorships, booth builds, and event operations
- Knowledge of the federal conference landscape, or ability to learn it quickly
- Experience running events for federal or public sector buyers is a significant advantage
- Experience building an events program from part-time or fractional coverage
- Experience partnering with sales on targeting and follow-up, measured against pipeline
- Experience producing owned events such as dinners, roundtables, and summits
- Excellent written and verbal communication
- Comfortable drafting invitations, event briefs, run-of-show documents, and executive preparation materials
- Sound judgment under time pressure and public visibility
- Comfortable with operational details including shipping, badge scans, AV, staffing, and seating plans
- Credibility with senior government audiences
- Ability to manage vendors, agencies, and production partners
- High autonomy in ambiguous, fast-moving environments
- Familiarity with AI tools and using them in daily workflows
- Emotional intelligence, thoughtfulness, and empathy toward public-sector missions
Benefits:
- 100% employer-paid medical, dental, and vision coverage for employees and dependents
- $100,000 in fully paid life insurance
- FSA and Dependent Care FSA
- One Medical membership
- Fertility and family-building support through Carrot
- 401(k) through Guideline with a 2% company match
- 16 weeks of fully paid parental leave for birthing parents
- 10 weeks of fully paid parental leave for non-birthing parents
- Unlimited PTO with a two-week minimum
- Closed for all federal holidays
- Company-wide winter break the week of Christmas
- Company offsites throughout the year
- Up to $750 one-time home office or desk setup stipend for NYC-based employees; $500 for remote employees
- $50/month commuter benefit
- Expensed lunch while in the office
- Company-provided laptop of your choice
- Fully covered gym membership at Grindhouse for office employees
- $100/month gym or physical fitness reimbursement for remote employees
- $100/month utility stipend
- $500/year professional development stipend
- $250/year recreation stipend
- $300/quarter pet care stipend
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