Event Marketing Manager
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Job Description
Event Marketing Manager leading conferences, webinars, and MTSS Summit marketing for Branching Minds’ K-12 education platform. Driving event ROI, pipeline, and lead generation remotely.
Responsibilities:
- Own the strategy for large-scale and regional education industry conferences and events, marketing webinars, the MTSS Summit, and other sales-hosted events
- Manage the full event function from strategic conference selection through on-the-ground execution
- Collaborate on content creation and lead lead-generation efforts for event participation
- Track and analyze data to identify event impact
- Plan and optimize 15–20 events per quarter with the sales team
- Research, evaluate, and recommend conferences and events for maximum ROI
- Manage event timing, logistics, deadlines, proposal submissions, venue and vendor coordination, conference registrations, promotion, and follow-up
- Collaborate with sales, customer success, leadership, partnerships, and learning sciences to deliver exceptional customer and prospect experiences
- Create and manage web pages, invitations, lead-nurturing emails and automation, lists, segmentation, print collateral, and swag
- Support webinars and the MTSS Summit to ensure brand visibility, user experience, and lead generation
- Track and manage event-generated leads and maintain an event calendar
- Report to the Sr. Demand Generation Manager
Requirements:
- Experience planning and executing large-scale education industry conferences and events, with knowledge of the K-12/education industry landscape, including key conferences, trends, and audiences
- 4+ years of experience and demonstrated success with planning and promoting B2B events
- Excellent organizational skills with the ability to prioritize tasks effectively and manage tasks and deadlines across multiple projects at once
- Solid experience with CRM systems and marketing tools to manage and measure event activities, track leads, and analyze ROI
- Strong written and verbal communication skills
- Detail-oriented with a commitment to producing high-quality work
- Experience working with virtual event software such as Zoom, Cvent, or Hopin
- Ability to work well in a team environment and collaborate with colleagues from diverse backgrounds, as well as work independently
- Eagerness to learn and adapt to new challenges in a fast-paced environment
- Minimum design skills using Canva or Adobe
- E-Verify employment eligibility verification for newly hired employees
Benefits:
- Fully remote work
- Mission-driven, cross-disciplinary team
- Diversity, equity, and inclusion commitment
- Reasonable accommodations for qualified individuals with disabilities and disabled veterans
- E-Verify participation
- Great Place To Work® Certified™
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