Facebook Ads Specialist
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Job Description
Facebook Ads Specialist optimizing Meta campaigns for STERRY, a growth marketing agency powering crowdfunding and e-commerce revenue. Analyzing performance, testing creatives, auditing competitors, and coordinating media buying, creative, and PR/KOL teams.
Responsibilities:
- Assist with campaign setup, A/B testing, and day-to-day execution in Meta Ads Manager under the guidance of the Senior Ads Specialist
- Contribute to market-level performance analysis across assigned regions, identifying patterns and anomalies
- Track creative performance, KOL ad rights timelines, and campaign scheduling
- Draft and deliver creative briefs based on performance data for the video editor and graphic designer
- Conduct competitor audits across offer, creative, copy, and landing pages using the team’s existing frameworks
- Support coordination between media buying, creative, and PR/KOL teams on deliverable timelines and feedback loops
- Raise questions and ideas proactively, seeking guidance when needed
- Perform ad hoc tasks and adapt to shifting priorities
Requirements:
- Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or related field is a plus
- 1–2 years of hands-on Meta ad campaign experience preferred
- Analytical thinking and ability to identify anomalies and investigate underlying causes
- Concise, actionable verbal and written communication
- Organization, attention to detail, and developing project coordination skills
- Collaborative cross-functional working style
- Commitment to professional and technical skill development
- Strategic and innovative problem-solving skills
- Ability to leverage AI to enhance independent judgment
Benefits:
- Support to help you grow
- Opportunity to work alongside a diverse and collaborative team
- Skill development opportunities, both professionally and technically
- Collaborative work environment
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