Field Marketing Manager
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Job Description
Field Marketing Manager overseeing North America marketing strategy for Jumio. Collaborating with sales and marketing teams to enhance brand visibility and pipeline growth.
Responsibilities:
- Own and execute the North America regional marketing strategy in close coordination with global marketing teams.
- Build and execute regional marketing programs from the ground up, including campaigns, events, and sales enablement initiatives.
- Launch and scale GTM marketing strategies in new and existing markets across North America.
- Design and execute ABM-led ICP engagement campaigns in partnership with Account Executives and BDR teams.
- Plan and deliver partner marketing initiatives, including co-marketing campaigns, events, content, and partner advocacy programs.
- Plan, manage, and execute regional customer and prospect events across North America to drive engagement, advocacy, and brand presence.
- Generate marketing-sourced pipeline through field programs, customer roadshows, and scalable regional campaigns.
- Develop and manage the AMER marketing budget, ensuring efficient spend aligned with business priorities.
- Track, analyze, and optimize campaign performance using marketing analytics and web performance data to maximize ROI.
- Expand and manage concurrent marketing initiatives with industry associations, influencers, and ecosystem partners across North America.
- Report on regional marketing performance using Salesforce and marketing analytics tools to inform stakeholders and guide GTM decisions.
- Attend industry events, customer meetings, and internal team sessions, with occasional travel across North America.
Requirements:
- 5–7+ years of experience delivering, accelerating, and expanding sales pipeline through regional or field marketing.
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
- Proven experience driving growth and brand awareness for fast-growing B2B enterprise software companies.
- Strong hands-on experience managing multiple concurrent marketing initiatives end to end.
- Demonstrated ability to operate as a self-starter who brings new ideas, challenges traditional approaches, and executes quickly.
- Highly data-driven marketer with experience in account-based marketing and performance reporting.
- Proven ability to partner closely with Sales and GTM teams to influence pipeline and revenue outcomes.
- Strong written and verbal communication skills in English; additional languages are a plus.
- Experience working with or implementing AI-driven marketing solutions.
Benefits:
- Excellent benefits, including medical and dental insurance
- health and wellness
- peer recognition
- flexible time off
- 401K match
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