Marketing Specialist
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Job Description
Marketing Specialist leading social media execution and content strategy for AI-powered platform in creator economy. Managing paid advertising and supporting product marketing initiatives.
Responsibilities:
- Own and manage social media presence across platforms such as TikTok, LinkedIn, and X
- Plan and execute structured content calendars aligned with growth goals
- Develop short-form video strategies targeting e-commerce brands and agencies
- Monitor engagement performance and continuously optimize content output
- Build and execute a consistent multi-channel content strategy
- Translate product features into compelling educational and conversion-focused content
- Collaborate with internal stakeholders to develop thought leadership content
- Produce:
- short-form videos
- carousels
- product explainers
- insight-driven posts
- creator economy commentary
- Plan, launch, and optimize paid campaigns across platforms such as:
- TikTok
- Meta
- Google (optional but preferred)
- Test creatives, audiences, and messaging variations
- Improve acquisition efficiency and conversion performance
- Track and report campaign performance metrics
- Support the go-to-market strategy for new feature releases
- Help position AI-driven creator discovery and outreach tools clearly in the market
- Develop messaging frameworks for agencies and e-commerce brands
- Contribute to landing page messaging and campaign narratives
- Track and report on key marketing KPIs
- Identify opportunities to scale acquisition and engagement
- Run experiments across content, positioning, and paid channels
- Support pipeline generation and brand awareness initiatives
Requirements:
- 2–5+ years of experience in growth marketing, social media marketing, or product marketing
- Strong experience managing social media for SaaS, creator economy, or e-commerce brands
- Experience running paid acquisition campaigns
- Ability to create high-performing short-form content
- Comfortable working in a fast-paced startup environment
- Strong execution capability (not strategy-only)
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