Lifecycle Marketing Manager
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Job Description
Lifecycle Marketing Manager responsible for email and webinar lifecycle programs at Socure. Building and optimizing campaigns with a focus on pipeline and revenue impact.
Responsibilities:
- Own end-to-end email marketing and automation
- Build, manage, and optimize all lifecycle email programs in Marketo
- Implement segmentation strategies tied to funnel stage, persona, industry/vertical, and behavior signals
- Drive pipeline through webinar programs
- Plan, produce, and optimize a regular webinar cadence across Zoom Webinars and ON24
- Design post-event nurture and sales follow-up motions that convert registrants and attendees into opportunities and pipeline
- Build and refine lead nurture architecture
- Design multi-touch nurture journeys that move prospects from MQL to SQL
- Partner with Sales, SDR, and RevOps to align on lead scoring thresholds, routing logic, SLA handoffs, and messaging
- Measure and report on pipeline contribution
- Own lifecycle marketing reporting across Marketo and Salesforce
- Build and maintain dashboards and recurring performance readouts for marketing and sales leadership
- Run continuous experimentation
- Establish a rigorous A/B testing cadence across subject lines, CTAs, send timing, content formats, landing pages, and webinar structures
- Document insights and roll winning variants into standard programs to improve open rates, CTR, registration and attendance, conversion to MQL/SQL, and pipeline metrics
- Maintain database health and compliance
- Oversee list hygiene, opt-in/opt-out handling, segmentation quality, and deliverability health within Marketo and Salesforce
- Ensure all programs comply with CAN-SPAM, GDPR, and CASL requirements
Requirements:
- Own end-to-end email marketing and automation
- Build, manage, and optimize all lifecycle email programs in Marketo
- Implement segmentation strategies tied to funnel stage, persona, industry/vertical, and behavior signals
- Drive pipeline through webinar programs
- Plan, produce, and optimize a regular webinar cadence across Zoom Webinars and ON24
- Design post-event nurture and sales follow-up motions
- Build and refine lead nurture architecture
- Partner with Sales, SDR, and RevOps to align on lead scoring thresholds, routing logic, SLA handoffs, and messaging
- Measure and report on pipeline contribution
- Build and maintain dashboards and recurring performance readouts for marketing and sales leadership
- Run continuous experimentation
- Maintain database health and compliance
- Serve as the internal Marketo expert
- Demonstrate Socure leadership competencies
Benefits:
- Offers Equity
- Offers Bonus
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