Full-Stack Digital Strategist
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Job Description
Full-Stack Digital Strategist collaborating with clients to deliver digital marketing strategies for luxury hospitality agency. Focusing on organic/paid performance and data-driven insights.
Responsibilities:
- Run strategy sessions/client calls
- Monitor and optimize our clients’ organic and paid performance.
- Implement cutting-edge paid advertising campaigns.
- Maintain data quality and implement tracking.
- Provide data-driven insights.
- Contribute to process and service development.
- Develop industry-specific expertise.
Requirements:
- Hospitality is a service business, and we are service providers to them; soft skills/ people skills are a must.
- Proficient in GA4 and data presentation with strong levels of digital marketing knowledge
- Skilled in Google Tag Manager for cross-domain and e-commerce tracking
- Experienced in identifying and resolving tracking errors
- Proficient in developing, managing, and reporting on paid advertising campaigns across various platforms like Google Ads, Meta Ads, TikTok Ads and Microsoft Ads.
- Proficient in building and optimizing SEO strategies, including technical error resolution, understanding search engine algorithms and skilled with tools such as Semrush
- Experienced in high-paced agency environments, working with multiple clients on multiple projects.
- Adept at autonomously solving problems as they arise - an executor who can turn strategic input into beautiful, tactful output while nurturing client relationships.
- Skilled in developing and implementing highly optimized funnels.
- Collaborative approach with developers and project managers for continuous website improvement.
- Familiarity with user behaviour analysis tools like Microsoft Clarity, Crazy Egg, or Hotjar
- Knowledgeable about best practice management techniques for industry-standard platforms.
- Bonus points for:
- Experience with advertising in the hospitality industry-specific platforms such as TripAdvisor, OTAs (Expedia, Booking.com), and metasearch
- Experience with industry-specific technology (SynXis, TravelClick, Revinate, The Hotels Network, TripTease, HotelChamp, etc.)
- Google certifications (Analytics, Google Ads Search/Display/Video, etc.)
- Additional language skills (French or Arabic)
- Experience with Google Data Studio
- Experienced in CRO, identifying website friction points, and conducting A/B and multivariate testing.
Benefits:
- 15 days of vacation (3 weeks) to start
- Extended health and medical benefits
- $1000 annual health and wellness spending account (for use by you and your family)
- Profit share program - when we win as a company, you win as well
- $30 home office stipend per pay period
- $1000 one time home office set up on first pay
- Provided MacBook for work use
- Flexible working hours and days
- Ability to work remotely or from our Vancouver office
- Extended Christmas holidays
- Extended Easter weekend (Easter Monday & Easter Friday)
- Winter holiday party
- Ability to work from another country to extend a vacation or time in your home country
- Parental leave salary top-up during your first month’s leave
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