Google Ads Manager – Mobile App User Acquisition
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Job Description
Google Ads Manager driving paid acquisition for Mate Technologies' receipt-printing mobile app. Improving activation, retention, revenue, and user quality through evidence-backed experimentation.
Responsibilities:
- Own and improve paid user acquisition for Mate Technologies' mobile apps
- Increase high-quality paid users
- Improve first-use activation from paid acquisition
- Improve paid-user retention and revenue
- Maintain or reduce acquisition cost without sacrificing user quality
- Run meaningful experiments and generate evidence-backed learnings
- Use AI to speed up insights generation, execution, and creative ideation and generation
- Scale spend only when downstream performance supports it
- Develop and test creative, audience, messaging, country, and campaign hypotheses
Requirements:
- Strong hands-on experience with Google Ads / Google App Campaigns
- Learn the product, users, use cases, countries, monetization, and customer journey before making major decisions
- Make decisions from data and evidence rather than assumptions or gut feeling
- Clearly define hypotheses, success metrics, guardrails, and stop-loss criteria before important experiments
- Explain not only what changed, but why it changed and what was learned
- Be comfortable being accountable for business outcomes, not merely campaign activity
- Experience with mobile apps, subscription products, Firebase/GA4, attribution, retention analysis, or Meta Ads is valuable
Benefits:
- Fractional / long-term engagement
- Approximately 30–40 hours per month
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