Google Ads Media Buyer – Growth Strategist
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Google Ads strategist owning end-to-end growth campaigns for DTC and eCommerce brands at Sweat Pants Agency. Managing budgets, attribution, tracking, feeds, and client relationships.
Responsibilities:
- Own a set of DTC and eCommerce accounts as strategist, buyer, and direct client point of contact
- Manage monthly budgets ranging from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit accounts before making changes and create Loom walkthroughs of findings
- Separate brand and non-brand performance and report them independently
- Manage Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM across the funnel
- Monitor and control Google automation features
- Maintain Merchant Center feed hygiene and resolve disapprovals and promotions issues
- Own conversion tracking and investigate discrepancies in reported numbers
- Diagnose funnel bottlenecks and implement fixes across creative, offers, AOV, landing pages, checkout, and tracking
- Build and ship landing pages, scripts, and reporting with AI-assisted tools
- Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them
- Experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native; already using Claude or an equivalent as a working tool
- Ability to build and ship landing pages using Claude or an equivalent
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, push back on clients, and proactively raise problems
- Ability to work US Eastern business hours for client calls
- Bing experience is a nice to have
- Experience building or operating a Shopify store, or running Meta at spend, is a bonus
- Ability to own client relationships and accounts end to end
- Ability to audit campaign structure, keywords, search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking
- Knowledge of brand versus non-brand account strategy
- Understanding of PMax branded versus incremental volume
- Ability to manage Google automation, including auto-applied recommendations, assets, and sitelinks
- Merchant Center feed management, including product titles, disapprovals, and promotions
- Tracking knowledge including GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Ability to diagnose and address creative, offer, AOV, landing page, checkout, and tracking bottlenecks
- Ability to build landing pages, scripts, and reporting
Benefits:
- Remote work and worldwide hiring
- Flexible schedule; no time clock
- Autonomy and trust from day one
- Fast feedback
- Opportunities to grow into senior strategy and take on more responsibility
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Build scalable frameworks
Similar Jobs
Google Ads Media Buyer, Growth Strategist
Google Ads strategist owning DTC and eCommerce accounts end to end for Sweat Pants Agency. Driving incremental growth across Search, Shopping, PMax, tracking, feeds, and landing pages.
Google Ads Media Buyer – Growth Strategist
Google Ads strategist scaling DTC and eCommerce brands through full-funnel paid media. Owning client accounts, attribution, tracking, feeds, and growth strategy.
Paid Search Strategist, DTC eCommerce
Paid Search Strategist owning full-funnel Google Ads growth for DTC eCommerce brands. Managing client relationships, attribution, feeds, tracking, Shopping, and Performance Max.
Senior Google Ads Buyer, DTC eCommerce
Senior Google Ads Buyer owning strategy, buying, attribution, and client relationships for DTC eCommerce brands. Driving incremental growth across Google Ads, Shopping, PMax, and the full conversion funnel.
Senior Demand Generation Manager
Senior Demand Generation Manager scaling demand for DataGrail’s agentic data privacy platform. Owning paid media, events, HubSpot architecture, and pipeline attribution.
Freelance Google Ads Specialist
Freelance Google Ads Specialist managing Google Ads acquisition campaigns for SMEs and small businesses. Auditing, optimizing, tracking, and reporting campaign performance and ROI.
Google Ads Expert, Freelance
Freelance Google Ads Specialist pilotant les campagnes d’acquisition digitale de TPE/PME clientes. Optimisation du tracking, des conversions, du ROI et de la rentabilité.
Demand Generation Manager
Demand Generation Manager driving multi-channel pipeline for Aptitude 8, a HubSpot CRM and RevOps consultancy. Optimizing paid media, automation, AI workflows, and campaign ROI.
Senior Director, Paid Media
Senior Director leading Point Success Media’s AI-driven paid media division for franchise and mid-market brands. Owning go-to-market strategy, P&L, service expansion, profitability, and executive client relationships.
Performance Marketing Lead
Performance Marketing Lead owning AllCare’s SEO, paid media, and marketing automation. Turning marketing spend into qualified demand for senior living facilities, patients, and families.
Senior Director, Performance Marketing
Senior Director leading paid acquisition, analytics, and growth across Lovevery’s children’s development brand. Managing global media investment and performance marketing teams.
Demand Generation Manager
Demand Generation Manager owning B2B demand generation and ABM for Lumeris’s primary-care healthcare platform. Driving enterprise health-system engagement, pipeline acceleration, and revenue through integrated campaigns.
Product Manager, Paid Ads
Product Manager leading AI-powered optimization, automation, bidding, and measurement products. Improving paid advertising performance for thousands of SMB advertisers through scalable platform innovation.
Product Manager, Paid Ads
Product Manager leading AI-driven paid ads optimization for SMB advertisers. Owning roadmap strategy, measurement, automation, and cross-functional product delivery.
Virtual Assistant – Performance Marketing Specialist
Performance marketing virtual assistant managing multi-channel advertising for We Clone You’s eCommerce clients. Optimizing marketplace growth, profitability, dashboards, and campaign performance.
Senior Paid Advertising Strategist – Ecommerce
Senior Paid Advertising Strategist leading ecommerce performance marketing for Power Digital, an AI-native growth firm. Managing paid media strategy, measurement, optimization, and client growth.
Senior Paid Advertising Strategist – Ecommerce
Senior Paid Advertising Strategist leading paid media strategy and execution for Power Digital’s ecommerce clients. Optimizing campaigns, measurement, budgets, and experimentation across major advertising channels.
Senior Paid Advertising Strategist – Ecommerce
Senior Paid Advertising Strategist driving ecommerce growth through multi-channel paid campaigns at Power Digital. Leading strategy, optimization, measurement, client communication, and junior talent development.
Senior Paid Advertising Strategist – Ecommerce
Senior paid advertising strategist leading ecommerce campaign strategy, optimization, measurement, and client growth. Leveraging paid media expertise, AI, and Power Digital’s proprietary technology.
Senior Paid Advertising Strategist – Ecommerce
Senior Paid Advertising Strategist leading paid media strategy and execution for ecommerce brands at Power Digital, an AI-native growth firm. Optimizing campaigns, measurement, testing, and client performance.