Group Director – Experience Strategy
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Job Description
Group Director shaping omnichannel and personalized experiences for pharmaceutical, biotech, and healthcare clients. Leading strategy, insights, and innovative deliverables at EVERSANA INTOUCH.
Responsibilities:
- Lead internal and external workstreams across individual brands and portfolios
- Build relationships as the day-to-day lead on assigned brands
- Lead execution of Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, and Content Plan recommendations
- Understand end-user needs and analyze user flows to reduce friction and identify emotional connection points
- Ensure optimal accessibility and inclusivity in customer experiences
- Align experience strategy with overall brand strategy
- Create tactical briefs and implementation documentation for program execution
- Determine omnichannel maturity and enable transformation and modular readiness across brands
- Analyze qualitative and quantitative data to generate actionable insights
- Translate insights into data-backed stories and strategic recommendations for clients
- Support Experience Strategy leadership on organic growth and new business initiatives
- Collaborate with senior leadership to develop innovative deliverables that drive client success and agency growth
- Demonstrate commitment to diversity, equity, and inclusion
- Perform other duties as assigned
Requirements:
- Bachelor’s degree in marketing, communications, or a related field
- 10 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
- Experience in Oncology is a must due to the client assignment
- Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
- Exceptional communication and presentation skills
- Deep understanding and experience creating omnichannel experiences in pharma for HCPs and patients/caregivers
- Strong analytical skills and experience using data and customer research to inform strategic decisions
- Expertise with Microsoft Office tools, including PowerPoint, Word, and Excel
- Proficiency with digital collaboration and journey mapping tools, including Miro, Mural, and Airtable
- Working knowledge of marketing automation and CRM platforms, including Veeva, Salesforce Marketing Cloud, and Adobe
- Adept at using AI systems and frameworks
Benefits:
- Competitive salaries and benefits
- Reasonable accommodation during the hiring process for qualified applicants with disabilities
- Inclusive and diverse workplace culture
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