Senior Manager, Growth Marketing, Mobile
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Job Description
Growth Marketing Manager overseeing digital app growth strategies for consumer mobile education platforms. Leading user acquisition and retention initiatives across various marketing channels to boost sustainability.
Responsibilities:
- Own the growth strategy for Begin's digital app product lines, HOMER and codeSpark.
- Lead initiatives spanning user acquisition, activation, engagement, retention, and monetization.
- Identify growth opportunities and build scalable experimentation programs.
- Optimize performance across paid and owned channels and use data to inform strategic decisions.
- Drive creative strategy for user acquisition and oversee CRM strategy for product engagement and retention.
- Own acquisition reporting, projections, and budget pacing for goals.
- Collaborate with Product and Engineering teams to improve performance across initiatives.
Requirements:
- 8+ years of experience in growth marketing, user acquisition, or lifecycle marketing for consumer mobile apps.
- Experience managing paid acquisition across Meta, Google App Campaigns, Apple Search Ads, TikTok, and additional performance channels.
- Experience with subscription-based consumer businesses.
- Strong understanding of mobile growth, retention, engagement, and monetization strategies.
- Experience developing experimentation frameworks and A/B testing programs.
- Strong analytical skills with experience using analytics and BI tools such as GA4, Looker, Amplitude, Mixpanel, or similar.
- Familiarity with AppsFlyer (or equivalent), SKAdNetwork, ATT, and modern mobile measurement.
- Experience managing meaningful marketing budgets and optimizing toward growth efficiency and ROI.
Benefits:
- Comprehensive health coverage including medical, dental, and vision.
- 401(k) to support your long-term financial goals.
- Company-paid life insurance and disability coverage.
- Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
- Flexible PTO and sick time that we actually encourage you to use.
- Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.
- A supportive, collaborative team working on products that make a meaningful impact for families.
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