Growth Marketing Lead
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Job Description
Growth Marketing Lead responsible for building demand generation pipeline at a pioneering enterprise software company specializing in AI accounting. Engage with enterprise clients to drive pipeline and revenue.
Responsibilities:
- Own pipeline generation across channels: paid acquisition, email/lifecycle, content syndication, events, and account-based programs
- Build and execute multi-channel demand generation campaigns targeting enterprise accounts
- Develop and run account-based marketing programs (ABM / ABX) to engage ICP accounts and buying groups
- Own lifecycle marketing, including nurture sequences and conversion flows across the funnel
- Own website performance and conversion rate optimization across landing pages, forms, and on-site experiences
- Run high-velocity experiments across channels, messaging, audiences, and formats with a bias toward speed
- Identify what drives pipeline, double down on what works, and quickly kill what doesn’t
- Own campaign tracking, attribution, and reporting in partnership with GTM engineering / RevOps
- Set goals, manage budgets, prioritize initiatives, and report on performance across pipeline and revenue
- Partner closely with content, product marketing, GTM engineering, and sales to ensure alignment across all GTM efforts
Requirements:
- 4–8 years of experience in demand generation, growth marketing, or GTM roles in B2B SaaS
- Breadth across growth marketing with depth in one or more areas: paid acquisition, lifecycle/email, ABM/ABX, SEO, CRO, or marketing ops
- Experience owning pipeline and executing campaigns across multiple channels
- Strong understanding of marketing ops and analytics, including tracking, attribution, and funnel performance
- Comfortable working with data and systems, and partnering with RevOps / GTM engineering
- AI-native in your workflow and comfortable using modern marketing tools to execute faster and better
- High quality bar with strong taste and customer-first thinking
- Strong experimentation mindset: you test, learn, and iterate continuously
- Strategic and scrappy: you can set direction while also executing hands-on
- Organized and self-directed in an early-stage environment where you are building from zero
- Must-haves
- Experience at an early- to growth-stage startup (not just executing against an established playbook)
- Experience building and running multi-channel demand generation programs
- Strong understanding of account-driven GTM and pipeline generation
- Experience managing paid campaigns and performance marketing channels
- Experience building and optimizing lifecycle / nurture programs
- Strong understanding of marketing ops fundamentals and campaign measurement
- Ability to clearly articulate what campaigns you’ve run, what worked, and what you learned.
- Strong plus
- Experience selling to enterprise or finance / accounting personas
- Experience running ABM / ABX programs
- Experience working closely with sales on account-driven campaigns
- Experience with tools like HubSpot, Clay, and AI-native ABM stack
- Strong point of view on modern B2B demand generation and growth strategy.
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