Growth Marketing Lead
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Job Description
Growth Marketing Lead developing user acquisition strategies for ClassDojo's consumer products: Dojo Sparks and Dojo Islands. Overseeing high-leverage marketing experiments to drive growth.
Responsibilities:
- Set and own the strategy for new user acquisition across paid and unpaid channels, with an early focus on social and influencer partnerships
- Personally run growth experiments end to end—defining hypotheses, launching tests, analyzing results, and making scale/kill decisions
- Identify and validate new acquisition channels through scrappy, manual approaches first, then scale successful bets via agencies, tooling, and automation
- Establish clear success metrics and ROI thresholds to guide investment and prioritization
- Partner closely with Product and Creative and Product Marketing to test value propositions, landing experiences, and onboarding flows that improve conversion
- Build a durable experimentation and measurement framework that enables fast iteration across messaging, targeting, and funnel steps
- Leverage external resources and modern tools (including AI) to maximize impact without overbuilding internal teams
- Help shape the long-term growth marketing muscle at ClassDojo, with potential to take on people leadership as impact is proven
Requirements:
- 8+ years of experience in growth, performance, or consumer marketing, ideally at high-growth consumer or marketplace companies
- A proven track record of owning acquisition outcomes end to end—not just managing a single channel
- Strong analytical judgment and comfort using data to evaluate ROI, conversion, and growth tradeoffs
- Experience operating as a generalist in small or mid-sized teams (e.g., 30–150 people) where you “owned the whole thing”
- Depth in at least one acquisition channel (e.g., paid social, influencer, partnerships, SEO, SEM), with strong mental models across others
- A hands-on, execution-oriented mindset: you balance strategy with a willingness to roll up your sleeves and drive details
- Comfort operating with high autonomy and ambiguity—able to self-direct and prioritize without heavy process
- Clear, concise communication skills and the ability to partner effectively across Product, Creative, and Data
Benefits:
- equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status
- accommodation for disabilities or special needs
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